EGO | People , Places , Peges

Edit Page

Title

Url

Content

<!DOCTYPE html>
<html lang="en" class="en text article">
	<head><meta http-equiv="Content-Type" content="text/html; charset=utf-8">
		<meta http-equiv="Access-Control-Allow-Origin" content="*">
		<meta http-equiv="Content-Security-Policy" content="upgrade-insecure-requests">
		<link rel="shortcut icon" href="https://www.ieg-ego.eu/_theme/img/favicon.ico" type="image/x-icon">
		<link rel="icon" href="https://www.ieg-ego.eu/_theme/img/favicon.ico" type="image/x-icon">
		<link rel="apple-touch-icon" href="https://www.ieg-ego.eu/_theme/img/apple-touch-icon.png">
		
 
 <link rel="schema.DC" href="https://purl.org/dc/elements/1.1/">
 <link rel="schema.DCTERMS" href="https://purl.org/dc/terms/"> 
 	<meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1">
		
		<meta http-equiv="content-language" content="de">
		
 <meta name="description" content="The USA possessed efficient management and considerable potential to expand its capital, research and technology. Consequently, the country became one of the foremost economic models of the 20th century. This was aided by the fact that war and crises had stunted the once leading European economies of Great Britain, France and Germany. As a result, the discourse of Americanisation that has periodically gripped academia and the public since the end of the 19th century is best illustrated in an economic rather than political or social context. Indeed, the USA has undoubtedly been of central importance for the development of the European economy in the 20th century. At the same time, economic Americanisation was less a process of direct transfer and more one of complex interactions and selective adaption."><meta name="copyright" content="IEG Mainz">
 
 <meta name="google-site-verification" content="MJGOUQy7My8Aecc8deyTY6HwXqOTYaGiuYJT_gKFf2Y">
 <meta property="fb:admins" content="100001928375895">
 <meta property="og:site_name" content="EGO | Europ&#228;ische Geschichte Online"> 
 <meta property="og:type" content="article"> 
 <meta property="og:email" content="egoredaktion@ieg-mainz.de">
 <meta property="og:phone_number" content="+49 6131 39 393 50">
 <meta property="og:fax_number" content="+49 6131 39 353 26">
 <link rel="alternate" href="https://twitter.com/statuses/user_timeline/234792826.rss" title="Tweets von EGO bei Twitter.com" type="application/rss+xml">
 <link rel="search" type="application/opensearchdescription+xml" title="EGO" href="https://www.ieg-ego.eu/_theme/egosearch.xml">
		
		
		<meta name="application-url" content="https://www.ieg-ego.eu">
 <link rel="stylesheet" href="https://code.jquery.com/ui/1.9.1/themes/base/jquery-ui.css">
		<script type="text/javascript" src="https://ajax.googleapis.com/ajax/libs/jquery/1.8.2/jquery.min.js"></script>
		<script type="text/javascript" src="https://ajax.googleapis.com/ajax/libs/jqueryui/1.9.1/jquery-ui.min.js"></script>
		<script src="https://www.ieg-ego.eu/_theme/js/css_browser_selector.js" type="text/javascript"></script>
		<script src="https://www.ieg-ego.eu/_theme/js/flowplayer-3.2.4.min.js" type="text/javascript"></script>
 <script src="https://www.ieg-ego.eu/_theme/js/carousel.js" type="text/javascript"></script>
		<link rel="Stylesheet" type="text/css" href="https://www.ieg-ego.eu/_theme/css/screen.css" media="screen, projection"> 
		<link rel="Stylesheet" type="text/css" href="https://www.ieg-ego.eu/_theme/css/print.css" media="print">
 <link rel="Stylesheet" type="text/css" href="https://www.ieg-ego.eu/_theme/css/carousel.css" media="screen, projection"> 
		<title>The Americanisation of the European Economy after 1880 &#8212; EGO </title>
	<meta name="DC.Publisher" content="IEG(http://www.ieg-mainz.de)"><meta name="DC.Title" content="The Americanisation of the European Economy after 1880"><meta name="DC.Source" content="EGO(http://www.ieg-ego.eu)"><meta name="DC.Date.Issued" scheme="DCTERMS.W3CTDF" content="2012-05-14"><meta name="DC.Rights" content="CC by-nc-nd 3.0 Germany - Attribution, Noncommercial, No Derivative Works"><meta name="DC.Description" content="The USA possessed efficient management and considerable potential to expand its capital, research and technology. Consequently, the country became one of the foremost economic models of the 20th century. This was aided by the fact that war and crises had stunted the once leading European economies of Great Britain, France and Germany. As a result, the discourse of Americanisation that has periodically gripped academia and the public since the end of the 19th century is best illustrated in an economic rather than political or social context. Indeed, the USA has undoubtedly been of central importance for the development of the European economy in the 20th century. At the same time, economic Americanisation was less a process of direct transfer and more one of complex interactions and selective adaption."><meta name="DC.Identifier" scheme="DCTERMS.URI" content="urn:nbn:de:0159-2012051429"><meta name="DC.Type" content="Text" scheme="DCMIType"><meta name="DC.Format" content="text/html" scheme="IMT"><meta name="DC.Publisher" content="IEG(http://www.ieg-mainz.de)"><meta name="generator" content="Plone - http://plone.com"></head>
	<body>
		<iframe id="manifest_iframe_hack" style="display: none;" src="https://www.ieg-ego.eu/_theme/temporary_manifest_hack.html">
		</iframe> 
		<div id="wrapper" class="container container_9">
		<div id="header" class="grid_9">
			<ul id="topmenu" class="smalltype">
				<li class="first">
					<a href="/en/ego">About EGO</a>
				</li>
				<li>
					<a href="/en/ego/contact">Contact</a>
				</li>
				<li>
					<a href="/en/ego/impressum">Legal Details</a>
				</li>
				<li class="last">
					<a href="/en/ego/privacy">Privacy</a>
				</li>
			</ul>
			<ul id="languageselect" class="smalltype">
				<li class="first"><a href="/hilgers-2012-de?set_language=de&amp;-C=" title="Deutsch">Deutsch</a> |</li>
				<li class="last">English</li>
			</ul>
			<h1 id="sitelogo">
 <a href="/" title="Back to Homepage">
 <img src="/_theme/img/EGO_logotype_en.png" width="174" height="43" alt="EGO - European History Online">
 </a>
 </h1>
			<ul id="mainmenu">
 <li class="first top">Thread&#9662;
					<ul>
						<li><a href="/en/threads/theories-and-methods">Theories and Methods</a></li>
						<li><a href="/en/threads/backgrounds">Backgrounds</a></li>
						<li><a href="/en/threads/crossroads">Crossroads</a></li>
						<li><a href="/en/threads/models-and-stereotypes">Models and Stereotypes</a></li>
						<li><a href="/en/threads/europe-on-the-road">Europe on the Road</a></li>
						<li><a href="/en/threads/european-media">European Media</a></li>
						<li><a href="/en/threads/european-networks">European Networks</a></li>
						<li><a href="/en/threads/transnational-movements-and-organisations">Transnational Movements and Organisations</a></li>
						<li><a href="/en/threads/alliances-and-wars">Alliances and Wars</a></li>
						<li><a href="/en/threads/europe-and-the-world">Europe and the World</a></li>
					</ul>
				</li>
 <li class="top">Area&#9662;
					<ul>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;area=1&amp;sort_on=effective&amp;sort_order=descending" title="area included in the basins of the Danube, Elbe, and Rhine rivers">Central Europe</a></li>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;area=0&amp;sort_on=effective&amp;sort_order=descending" title="Albania, Bulgaria, European part of Turkey, Yugoslavia">Balkan Peninsula</a></li>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;area=5&amp;sort_on=effective&amp;sort_order=descending" title="region extending from the western borders of Poland, the Czech Republic, Slovakia, Hungary, and Slovenia eastward to the Ural Mountains">Eastern Europe</a></li>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;area=2&amp;sort_on=effective&amp;sort_order=descending" title="Denmark, Finland, Iceland, Norway, Sweden, &#197;land, the Faroe Islands, Jan Mayen and Svalbard, the Baltic states (Estonia, Latvia, and Lithuania)">Northern Europe</a></li>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;area=4&amp;sort_on=effective&amp;sort_order=descending" title="the Netherlands, Belgium, Luxembourg, France, Great Britain, Ireland">Western Europe</a></li>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;area=3&amp;sort_on=effective&amp;sort_order=descending" title="Iberian Peninsula, Italian Peninsula, Southern Balkan Peninsula, Mediterranean States (Malta, Cyprus)">Southern Europe</a></li>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;area=6&amp;sort_on=effective&amp;sort_order=descending">Non-European World</a></li>
					</ul>
				</li>
 <li class="top">Topic&#9662;
					<ul>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;topic=0&amp;sort_on=effective&amp;sort_order=descending">Education, Sciences</a></li>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;topic=1&amp;sort_on=effective&amp;sort_order=descending">Arts</a></li>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;topic=2&amp;sort_on=effective&amp;sort_order=descending">Social Matters, Society</a></li>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;topic=3&amp;sort_on=effective&amp;sort_order=descending">Politics</a></li>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;topic=4&amp;sort_on=effective&amp;sort_order=descending">Law, Constitution</a></li>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;topic=5&amp;sort_on=effective&amp;sort_order=descending">Religion</a></li>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;topic=11&amp;sort_on=effective&amp;sort_order=descending">Military</a></li>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;topic=6&amp;sort_on=effective&amp;sort_order=descending">Migration, Travel</a></li>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;topic=7&amp;sort_on=effective&amp;sort_order=descending">Media, Communication</a></li>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;topic=8&amp;sort_on=effective&amp;sort_order=descending">Agents, Intermediaries</a></li>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;topic=9&amp;sort_on=effective&amp;sort_order=descending">Theory, Methodology</a></li>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;topic=10&amp;sort_on=effective&amp;sort_order=descending">Economy, Technology</a></li>
					</ul>
				</li>
				<li class="last top">Time&#9662;
					<ul>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;timeframe=1450+OR+1460+OR+1470+OR+1480+OR+1490&amp;sort_on=effective&amp;sort_order=descending">15th Century</a></li>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;timeframe=1500+OR+1510+OR+1520+OR+1530+OR+1540+OR+1550+OR+1560+OR+1570+OR+1580+OR+1590&amp;sort_on=effective&amp;sort_order=descending">16th Century</a></li>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;timeframe=1600+OR+1610+OR+1620+OR+1630+OR+1640+OR+1650+OR+1660+OR+1670+OR+1680+OR+1690&amp;sort_on=effective&amp;sort_order=descending">17th Century</a></li>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;timeframe=1700+OR+1710+OR+1720+OR+1730+OR+1740+OR+1750+OR+1760+OR+1770+OR+1780+OR+1790&amp;sort_on=effective&amp;sort_order=descending">18th Century</a></li>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;timeframe=1800+OR+1810+OR+1820+OR+1830+OR+1840+OR+1850+OR+1860+OR+1870+OR+1880+OR+1890&amp;sort_on=effective&amp;sort_order=descending">19th Century</a></li>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;timeframe=1900+OR+1910+OR+1920+OR+1930+OR+1940+OR+1950+OR+1960+OR+1970+OR+1980+OR+1990&amp;sort_on=effective&amp;sort_order=descending">20th Century</a></li>
						<li><a href="/search?portal_type=Site&amp;Title=freigabe&amp;timeframe=2000+OR+2010&amp;sort_on=effective&amp;sort_order=descending">21st Century</a></li>
					</ul>
				</li>
			</ul>
			<div id="quicksearch">
 <form method="get" action="/search">
 <fieldset>
 <input id="qs_query" class="searchPage" type="text" name="SearchableText" data-alt="Search" value="Search"><input class="submit" type="submit" name="submit" value=" ">
 <input type="hidden" name="portal_type" value="Site">
 <input type="hidden" name="Title" value="freigabe">
 <input type="hidden" name="set_language" value="en">
 </fieldset>
 </form>
				<a id="advancedsearch" class="smalltype" href="/advanced_search?set_language=en">Advanced Search</a>
			</div>
 </div> 
		<div class="clear">&#160;</div>
		<div id="main">
			<div id="side" class="grid_2 hyphenate">
				
			<ul id="threadnavigation" class="navTree navTreeLevel0">
 <li class="navTreeItem navTreeTopNode nav-section-models-and-stereotypes">
 
 <a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes" title="" class="contenttype-folder">
 
 Models and Stereotypes
 </a>
 
 <ul>

&#160;
 
 <a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/anglophilia" title="" class="state-published navTreeFolderish contenttype-folder">

Anglophilia
 </a>
 
 
 <ul class="navTree navTreeLevel1">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/anglophilia/horst-dippel-british-and-american-constitutional-and-democratic-models-18th-20th-century" title="" class="state-published contenttype-site">

British and American Constitutional Models
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-michael-maurer-die-entstehung-des-sports-in">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/anglophilia/michael-maurer-die-entstehung-des-sports-in-england-im-18-jahrhundert" title="" class="state-missing-value contenttype-link">

Entstehung des Sports in England
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-iris-lauterbach-the-european-landscape-garden-ca">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/anglophilia/iris-lauterbach-the-european-landscape-garden-ca-1710-1800" title="" class="state-published contenttype-site">

European Landscape Garden
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-klaus-dieter-ertler-moral-weeklies-periodical">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/anglophilia/klaus-dieter-ertler-moral-weeklies-periodical-essays" title="" class="state-published contenttype-site">

Moral Weeklies
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-gauti-kristmannsson-ossian-the-european-national">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/anglophilia/gauti-kristmannsson-ossian-the-european-national-epic-1760-1810" title="" class="state-published contenttype-site">

Ossian
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-sophie-chiari-shakespeare">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/anglophilia/sophie-chiari-shakespeare" title="" class="state-published contenttype-site">

Shakespeare
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-michael-maurer-vom-mutterland-des-sports-zum">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/anglophilia/michael-maurer-vom-mutterland-des-sports-zum-kontinent-der-transfer-des-englischen-sports-im-19-jahrhundert" title="" class="state-missing-value contenttype-link">

Transfer des englischen Sports
 </a>
 
 
 
 </li>

</ul>
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker navTreeFolderish section-the-dutch-century">

&#160;
 
 <a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/the-dutch-century" title="" class="state-published navTreeFolderish contenttype-folder">

"Dutch Century"
 </a>
 
 
 <ul class="navTree navTreeLevel1">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/the-dutch-century/rina-knoeff-dutch-anatomy-and-clinical-medicine-in-17th-century-europe" title="" class="state-published contenttype-site">

Dutch Anatomy
 </a>
 
 
 
 </li>

</ul>
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-gabriele-mentges-european-fashion-1450-1950">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/gabriele-mentges-european-fashion-1450-1950" title="" class="state-published contenttype-site">

European Fashion
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker navTreeFolderish section-from-the-turkish-menace-to-orientalism">

&#160;
 
 <a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/from-the-turkish-menace-to-orientalism" title="" class="state-published navTreeFolderish contenttype-folder">

From the "Turkish Menace" to Orientalism
 </a>
 
 
 <ul class="navTree navTreeLevel1">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/from-the-turkish-menace-to-orientalism/emrah-safa-gurkan-christian-allies-of-the-ottoman-empire" title="" class="state-missing-value contenttype-link">

Christian Allies of the Ottoman Empire
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-mariano-delgado-contra-turcos-the-church-in-the">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/from-the-turkish-menace-to-orientalism/mariano-delgado-contra-turcos-the-church-in-the-discourse-regarding-the-turkish-threat" title="" class="state-published contenttype-site">

Church and 'Turkish Threat'
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-anne-duprat-literary-transfers-between-the-orient">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/from-the-turkish-menace-to-orientalism/anne-duprat-literary-transfers-between-the-orient-and-the-west-17th-20th-century" title="" class="state-published contenttype-site">

East West Literary Transfers
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-richard-potz-islam-and-islamic-law-in-european">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/from-the-turkish-menace-to-orientalism/richard-potz-islam-and-islamic-law-in-european-legal-history" title="" class="state-published contenttype-site">

Islam and Islamic Law
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-virginia-h-aksan-islam-christian-transfers-of">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/from-the-turkish-menace-to-orientalism/virginia-h-aksan-islam-christian-transfers-of-military-technology-1730-1918" title="" class="state-published contenttype-site">

Islam-Christian Transfers of Military Technology
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-christine-vogel-istanbul-as-a-hub-of-early-modern">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/from-the-turkish-menace-to-orientalism/christine-vogel-istanbul-as-a-hub-of-early-modern-european-diplomacy" title="" class="state-published contenttype-site">

Istanbul as a hub of early modern European diplomacy
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-sara-marie-demiriz-kemalism-the-turkish-model-of-a">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/from-the-turkish-menace-to-orientalism/sara-marie-demiriz-kemalism-the-turkish-model-of-a-secular-republic" title="" class="state-published contenttype-site">

Kemalism
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-markus-koller-ottoman-history-of-south-east-europe">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/from-the-turkish-menace-to-orientalism/markus-koller-ottoman-history-of-south-east-europe" title="" class="state-published contenttype-site">

Ottoman History of South-East Europe
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-rolando-minuti-oriental-despotism">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/from-the-turkish-menace-to-orientalism/rolando-minuti-oriental-despotism" title="" class="state-missing-value contenttype-link">

Oriental Despotism
 </a>
 
 
 
 </li>

</ul>
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker navTreeFolderish section-germanophilia-and-germanophobia">

&#160;
 
 <a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/germanophilia-and-germanophobia" title="" class="state-published navTreeFolderish contenttype-folder">

German Role Models
 </a>
 
 
 <ul class="navTree navTreeLevel1">

&#160;
 
 <a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/germanophilia-and-germanophobia/deutsche-musik-in-europa" title="" class="state-published navTreeFolderish contenttype-folder">

Deutsche Musik in Europa
 </a>
 
 
 <ul class="navTree navTreeLevel2">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/germanophilia-and-germanophobia/deutsche-musik-in-europa/yvonne-wasserloos-christian-frederik-emil-horneman-1840-1906" title="" class="state-missing-value contenttype-link">

Christian Frederik Emil Horneman
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-yvonne-wasserloos-musikalischer-kulturtransfer-von">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/germanophilia-and-germanophobia/deutsche-musik-in-europa/yvonne-wasserloos-musikalischer-kulturtransfer-von-leipzig-nach-kopenhagen-im-19-jahrhundert" title="" class="state-missing-value contenttype-link">

Kulturtransfer Leipzig Kopenhagen
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-niels-wilhelm-gade-1817-1890-niels-wilhelm-gade-ve">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/germanophilia-and-germanophobia/deutsche-musik-in-europa/niels-wilhelm-gade-1817-1890-niels-wilhelm-gade-ve-freigabe" title="" class="state-missing-value contenttype-link">

Niels Wilhelm Gade
 </a>
 
 
 
 </li>

</ul>
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-bas-van-bommel-between-bildung-and-wissenschaft">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/germanophilia-and-germanophobia/bas-van-bommel-between-bildung-and-wissenschaft-the-19th-century-german-ideal-of-scientific-education" title="" class="state-published contenttype-site">

German Education and Science
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-joerg-marquardt-germanophilie-im-deutschen">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/germanophilia-and-germanophobia/joerg-marquardt-germanophilie-im-deutschen-judentum-im-19-jahrhundert" title="" class="state-missing-value contenttype-link">

Germanophilie im Judentum
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-karol-sauerland-wertherfieber">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/germanophilia-and-germanophobia/karol-sauerland-wertherfieber" title="" class="state-missing-value contenttype-link">

Wertherfieber
 </a>
 
 
 
 </li>

</ul>
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker navTreeFolderish section-graecomania-and-philhellenism">

&#160;
 
 <a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/graecomania-and-philhellenism" title="" class="state-published navTreeFolderish contenttype-folder">

Graecomania and Philhellenism
 </a>
 
 
 <ul class="navTree navTreeLevel1">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/graecomania-and-philhellenism/christlicher-hellenismus-christlicher-hellenismus-be-freigabe" title="" class="state-missing-value contenttype-link">

Christlicher Hellenismus
 </a>
 
 
 
 </li>

</ul>
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker navTreeItemInPath selected expanded navTreeFolderish section-model-america">

&#160;
 
 <a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america" title="" class="state-published navTreeItemInPath selected expanded navTreeFolderish contenttype-folder">

Model America
 </a>
 
 
 <ul class="navTree navTreeLevel1">

&#160;
		 
 
 <a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880" title="" class="state-published navTreeCurrentItem navTreeCurrentItem navTreeCurrentNode selected expanded this contenttype-site">

Americanisation of the Economy
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-thomas-raithel-amerika-als-herausforderung-in">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/thomas-raithel-amerika-als-herausforderung-in-deutschland-und-frankreich-in-den-1920er-jahren" title="" class="state-missing-value contenttype-link">

"Amerika" in Deutschland und Frankreich
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-us-film-in-europa-us-film-in-europa-be">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/us-film-in-europa-us-film-in-europa-be-vorankundigung2012" title="" class="state-missing-value contenttype-link">

US-Film in Europa
 </a>
 
 
 
 </li>

</ul>
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker navTreeFolderish section-model-classical-antiquity">

&#160;
 
 <a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-classical-antiquity" title="" class="state-published navTreeFolderish contenttype-folder">

Model Classical Antiquity
 </a>
 
 
 <ul class="navTree navTreeLevel1">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-classical-antiquity/ulrich-volp-idealisierung-der-urkirche-ecclesia-primitiva" title="" class="state-missing-value contenttype-link">

Idealisierung der Urkirche
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-gregor-emmenegger-die-kongregation-von-saint-maur">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-classical-antiquity/gregor-emmenegger-die-kongregation-von-saint-maur-mauriner-und-ihre-kirchenvaetereditionen" title="" class="state-missing-value contenttype-link">

Kongregation von Saint-Maur
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-valerie-mainz-model-hercules">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-classical-antiquity/valerie-mainz-model-hercules" title="" class="state-published contenttype-site">

Model Hercules
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker navTreeFolderish section-rezeption-der-griechisch-roemischen-medizin">

&#160;
 
 <a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-classical-antiquity/rezeption-der-griechisch-roemischen-medizin" title="" class="state-published navTreeFolderish contenttype-folder">

Rezeption der griechisch-r&#246;mischen Medizin
 </a>
 
 
 <ul class="navTree navTreeLevel2">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-classical-antiquity/rezeption-der-griechisch-roemischen-medizin/juergen-helm-galen-rezeption-im-16-jahrhundert-philipp-melanchthon" title="" class="state-missing-value contenttype-link">

Galen-Rezeption Melanchthons
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-daniel-schaefer-die-rolle-der-medizinischen">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-classical-antiquity/rezeption-der-griechisch-roemischen-medizin/daniel-schaefer-die-rolle-der-medizinischen-humanisten-im-kulturtransfer-antike-renaissance" title="" class="state-missing-value contenttype-link">

Medizinische Humanisten
 </a>
 
 
 
 </li>

</ul>
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-lorena-atzeri-roman-law-and-reception">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-classical-antiquity/lorena-atzeri-roman-law-and-reception" title="" class="state-published contenttype-site">

Roman Law and Reception
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-edgar-hoesch-die-idee-der-translatio-imperii-im">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-classical-antiquity/edgar-hoesch-die-idee-der-translatio-imperii-im-moskauer-russland" title="" class="state-missing-value contenttype-link">

Translatio Imperii im Moskauer Russland
 </a>
 
 
 
 </li>

</ul>
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker navTreeFolderish section-model-europe">

&#160;
 
 <a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-europe" title="" class="state-published navTreeFolderish contenttype-folder">

Model Europe
 </a>
 
 
 <ul class="navTree navTreeLevel1">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-europe/georg-kreis-concepts-of-europe-federalism-federal-state-confederation-of-states" title="" class="state-published contenttype-site">

Concepts of Europe
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-matthias-schulz-europa-netzwerke-und-europagedanke">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-europe/matthias-schulz-europa-netzwerke-und-europagedanke-in-der-zwischenkriegszeit" title="" class="state-missing-value contenttype-link">

Europa-Netzwerke der Zwischenkriegszeit
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-veronika-lipphardt-und-kiran-klaus-patel-auf-der">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-europe/veronika-lipphardt-und-kiran-klaus-patel-auf-der-suche-nach-dem-europaeer.-wissenschaftliche-konstruktionen-des-homo-europaeus" title="" class="state-missing-value contenttype-link">

Homo Europaeus
 </a>
 
 
 
 </li>

</ul>
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker navTreeFolderish section-model-germania">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-germania" title="" class="state-published navTreeFolderish contenttype-folder">

Model Germania
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker navTreeFolderish section-model-italy">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-italy" title="" class="state-published navTreeFolderish contenttype-folder">

Model Italy
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker navTreeFolderish section-modernization">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/modernization" title="" class="state-published navTreeFolderish contenttype-folder">

Modernization
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker navTreeFolderish section-racism">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/racism" title="" class="state-published navTreeFolderish contenttype-folder">

Racism
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker navTreeFolderish section-russification-sovietization">

&#160;
 
 <a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/russification-sovietization" title="" class="state-published navTreeFolderish contenttype-folder">

Russification / Sovietization
 </a>
 
 
 <ul class="navTree navTreeLevel1">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/russification-sovietization/stephan-merl-sovietization-in-the-economy-and-agriculture" title="" class="state-published contenttype-site">

Economy and Agriculture
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-stephan-merl-sowjetisierung-in-wirtschaft-und">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/russification-sovietization/stephan-merl-sowjetisierung-in-wirtschaft-und-landwirtschaft" title="" class="state-missing-value contenttype-link">

Wirtschaft und Landwirtschaft
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-ada-raev-russifizierung-sowjetisierung-in-kultur">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/russification-sovietization/ada-raev-russifizierung-sowjetisierung-in-kultur-und-gesellschaft" title="" class="state-missing-value contenttype-link">

Kultur und Gesellschaft
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-ada-raev-russification-sovietization-in-culture">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/russification-sovietization/ada-raev-russification-sovietization-in-culture-and-society" title="" class="state-published contenttype-site">

Culture and Society
 </a>
 
 
 
 </li>

</ul>
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker navTreeFolderish section-the-spanish-century">

&#160;
 
 <a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/the-spanish-century" title="" class="state-published navTreeFolderish contenttype-folder">

"Spanish Century"
 </a>
 
 
 <ul class="navTree navTreeLevel1">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/the-spanish-century/friedrich-edelmayer-the-leyenda-negra-and-the-circulation-of-anti-catholic-and-anti-spanish-prejudices" title="" class="state-published contenttype-site">

"Leyenda Negra"
 </a>
 
 
 
 </li>

</ul>
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker navTreeFolderish section-the-west-as-enemy">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/the-west-as-enemy" title="" class="state-published navTreeFolderish contenttype-folder">

The "West" as Enemy
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker navTreeFolderish section-the-versailles-model">

&#160;
 
 <a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/the-versailles-model" title="" class="state-published navTreeFolderish contenttype-folder">

Versailles Model
 </a>
 
 
 <ul class="navTree navTreeLevel1">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/the-versailles-model/peter-jones-enlightenment-philosophy" title="" class="state-published contenttype-site">

Enlightenment Philosophy
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-ivana-rentsch-franzoesische-musik">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/the-versailles-model/ivana-rentsch-franzoesische-musik" title="" class="state-missing-value contenttype-link">

Franz&#246;sische Musik
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-thorsten-roelcke-lingua-franca-und">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/the-versailles-model/thorsten-roelcke-lingua-franca-und-verkehrssprachen" title="" class="state-missing-value contenttype-link">

Lingua Franca und Verkehrssprachen
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-thorsten-roelcke-lingua-franca">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/the-versailles-model/thorsten-roelcke-lingua-franca" title="" class="state-published contenttype-site">

Lingua Franca
 </a>
 
 
 
 </li>
 
 <li class="navTreeItem visualNoMarker section-ivana-rentsch-french-music">

<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/the-versailles-model/ivana-rentsch-french-music" title="" class="state-published contenttype-site">

French Music
 </a>
 
 
 
 </li>

</ul>
 
 
 </li>

</ul>
 </li>
 </ul>
 </div>
			<div id="content" class="grid_5">
	<h1>The Americanisation of the European Economy after 1880</h1>
	<div class="documentByLine" id="document-byline">
 
			von 
			by 
 Susanne Hilger
		Original aufOriginal in German,
		angezeigt aufdisplayed in <a href="" id="articlelanguage_top">English</a><ul id="avllist"><li><a href="/hilgers-2012-de">deDeutschGerman</a></li><li><a href="/hilgers-2012-en">enEnglischEnglish</a></li></ul>&#9662;
 		 
 	
			PublishedErschienen: 
			
				2012-05-14
				<ul id="datelist" class="select-popup"></ul>
			
		 
		<a class="printthis" onclick="window.print(); return false;" href="#">
			<img class="en" src="/_theme/img/print_12x12.png" alt="Print" title="Print">
			<img class="de" src="/_theme/img/print_12x12.png" alt="Drucken" title="Drucken">
		</a>
 	<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880/customview/++widget++form.widgets.dnb/@@download/hilgers-2012-en.pdf">
			<img alt="PDF" class="pdficon" src="/_theme/img/pdf_12x12.png" title="PDF Version">
		</a>
 	<a href="https://www.ieg-ego.eu/author/hilgers"><img class="en" alt="E-mail" src="/_theme/img/mail_12x12.png" title="E-mail the author"><img class="de" alt="E-mail" src="/_theme/img/mail_12x12.png" title="E-Mail an den Autor"></a>
		
 	<a id="dcexport" class="xmlexport link-trailing-slash" href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880/dcexport"><img class="en" src="/_theme/img/xml_12x12.png" alt="XML Metadata" title="save metadata as XML"><img class="de" src="/_theme/img/xml_12x12.png" alt="XML Metadaten" title="Metadaten als XML speichern">
		</a>
 &#160;&#160;
		
 	Americanisation of the Economy
	</div>
 
 The USA possessed efficient management and considerable potential to expand its capital, research and technology. Consequently, the country became one of the foremost economic models of the 20th century. This was aided by the fact that war and crises had stunted the once leading European economies of Great Britain, France and Germany. As a result, the discourse of Americanisation that has periodically gripped academia and the public since the end of the 19th century is best illustrated in an economic rather than political or social context. Indeed, the USA has undoubtedly been of central importance for the development of the European economy in the 20th century. At the same time, economic Americanisation was less a process of direct transfer and more one of complex interactions and selective adaption.
 
 <dl class="portlet toc" id="document-toc">
		<dt class="portletHeader">InhaltsverzeichnisTable of Contents</dt>
 	<dd class="portletItem"></dd>
	</dl>
 <div id="parent-fieldname-text" class="hyphenate"> <div id="articlebody">
 <div class="fieldErrorBox"></div>
 
 <h2>Americanisation as a Complex Process of Transfer</h2>
The understanding of Americanisation as a "one-way street from a western direction to the east" common in the older literature has &#8211; justifiably &#8211; come in for a lot of criticism.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_0">1</a> In response to the often expressed scepticism towards the suitability of the term, many recent works have revised the idea that Americanisation means the gradual and uncompromising alignment of European societies with the <a itemprop="url" class="external-geo-link" data-class="external-geo-link" href="http://d-nb.info/gnd/4078704-7" rel="noopener" target="_blank">USA's</a> model of civilisation. One must instead see Americanisation as a complex transfer process which is no direct and unidirectional adoption in the sense of a colonisation of European lifestyles by the USA. Instead, empirical studies reveal Americanisation to be a highly selective process in which institutions, values, customs, and modes of behaviour are appropriated alongside techniques, products, images and symbols. This involves active choice, acceptance and adaption, but also rejection. Therefore, Americanisation becomes a meaningful academic terminus technicus when we include the decision-making processes of the percipients. Several case studies illustrate this.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_2">2</a>
<h2>The Rise of American Capitalism Since the End of the 19th Century and its Influence on the European Systems of Production and Consumption</h2>
"Unser europ&#228;isches Leben gewinnt immer mehr einen Zug ins Amerikanische", was the conclusion drawn by German engineer <a href="http://viaf.org/viaf/5424607" rel="noopener" target="_blank">Gustav W. Meyer (1873&#8211;?)</a> in 1920 in his "kritischen Beobachtungen und Betrachtungen" ("critical observations and comments") on the "Amerikanisierung Europas" ("Americanisation of Europe").<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_4">3</a> By this time, the concept of Americanisation had become firmly established in the political and intellectual discourses of the European public, especially in Germany. The USA had laid its claim to world power status in the First World War, and during the 1920s they increased their influence in <a itemprop="url" class="external-geo-link" data-class="external-geo-link" href="http://d-nb.info/gnd/4015701-5" rel="noopener" target="_blank">Europe</a> through economic intervention in the form of loans and direct investment.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_6">4</a> Like Gustav Meyer, many contemporaries of the interwar period realised that one could not ignore America.
However, for entrepreneurs, engineers and academics, the economic rise of the USA had been an incontrovertible fact since the last quarter of the 19th century when, for example, the world exhibitions in <a itemprop="url" class="external-geo-link" data-class="external-geo-link" href="http://d-nb.info/gnd/4103331-0" rel="noopener" target="_blank">Philadelphia</a> (1876), <a itemprop="url" class="external-geo-link" data-class="external-geo-link" href="http://d-nb.info/gnd/4009921-0" rel="noopener" target="_blank">Chicago</a> (1893) and above all <a itemprop="url" class="external-geo-link" data-class="external-geo-link" href="http://d-nb.info/gnd/4044660-8" rel="noopener" target="_blank">Paris</a> (1900) <a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/en/mediainfo/the-usas-pavilion-at-the-paris-world-exhibition" title="The USA's Pavilion at the Paris World Exhibition"><img alt="Paris Exposition: United States Pavilion, Farbphotographie, 1900, unbekannter Photograph; Bildquelle: Brooklyn Museum Archives, Goodyear Archival Collection, http://www.flickr.com/photos/brooklyn_museum/2485995603. Creative Commons License USA." class="image-inline" height="64" src="./illustrationen/amerikanisierung-der-europaeischen-wirtschaft-nach-1880/pavillon-der-usa-auf-der-weltausstellung-in-paris-img/@@images/image/thumb" title="Pavillon der USA auf der Weltausstellung in Paris IMG" width="42"></a> had provided Europeans with an impression of the rapid technological development beyond the <a itemprop="url" class="external-geo-link" data-class="external-geo-link" href="http://d-nb.info/gnd/4003388-0" rel="noopener" target="_blank">Atlantic</a>.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_8">5</a> From then on, countless visitors flocked to the industrial centres of <a itemprop="url" class="external-geo-link" data-class="external-geo-link" href="http://d-nb.info/gnd/115089-3" rel="noopener" target="_blank">Ohio</a>, <a itemprop="url" class="external-geo-link" data-class="external-geo-link" href="http://d-nb.info/gnd/4115139-2" rel="noopener" target="_blank">Michigan</a> and <a itemprop="url" class="external-geo-link" data-class="external-geo-link" href="http://d-nb.info/gnd/4045103-3" rel="noopener" target="_blank">Pennsylvania</a> in order to inspect the most recent production technologies and rational systems for organising labour. Ever since that time, Europeans considered these traits as characteristic of the US economy without aiming at a straightforward imitation of the American model in Europe.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_10">6</a>
This should hardly be surprising: after all, up into the last third of the 19th century, the USA's economic and social system had been perceived as primitive. However, unusually fast increases in productivity and the rapid rise in living standards connected to it led one to talk of an "American miracle".<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_12">7</a> The key to this was thought to be the American System of Manufacturing (AMS) and the associated economies of scale. Rational methods of production and organisation, such as those devised by <a href="http://viaf.org/viaf/66505279" rel="noopener" target="_blank">Frederick Winslow Taylor (1856&#8211;1915)</a><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/en/mediainfo/frederick-winslow-taylor-185620131915" title="Frederick Winslow Taylor (1856&#8211;1915) ">[<img alt="Frederick Winslow Taylor (1856&#8211;1915), Schwarz-wei&#223;-Photographie, undatiert, unbekannter Photograph; Bildquelle: Wikimedia Commons, http://commons.wikimedia.org/wiki/File:Frederick_Winslow_Taylor_crop.jpg. " class="image-inline" src="./illustrationen/amerikanisierung-der-europaeischen-wirtschaft-nach-1880/frederick-winslow-taylor-185620131915-img/@@images/image/thumb" title="Frederick Winslow Taylor (1856&#8211;1915) IMG">]</a> and <a href="http://viaf.org/viaf/76370475" rel="noopener" target="_blank">Henry Ford (1864&#8211;1947)</a> <a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/en/mediainfo/henry-ford-186420131947" title="Henry Ford (1864&#8211;1947) ">[<img alt="Fred Hartsook (1876&#8211;1930): Henry Ford (1864&#8211;1947), Schwarz-wei&#223;-Photographie, 1919; Bildquelle: Library of Congress, National Photo Company Collection, http://www.loc.gov/pictures/item/94506959/." class="image-inline" src="./illustrationen/amerikanisierung-der-europaeischen-wirtschaft-nach-1880/henry-ford-186420131947-img/@@images/image/thumb" title="Henry Ford (1864&#8211;1947) IMG">]</a>, were needed earlier in the USA than the European states due to the former's combination of abundant natural resources with a perceptible lack of labour. Many American manufacturers concentrated on producing large numbers of goods on the basis of standardised building parts with as little manpower as possible. Above all, the mass production of arms and agricultural machinery, along with sowing machines and office appliances, were hallmarks of the American production system of mass manufacturing.<span class="InsertNoteMarker" id="InsertNoteID_14_marker15" title=" Hughes, Erfindung Amerikas 1991; Mayr / Post, Yankee Enterprise 1981; Sch&#252;ler, Erfindergeist 1990, p. 25; Brady, Rationalization Movement 1974. Cf. for France the article by Hinrichs / Kolboom, Taylor, Ford, Fayol 1986."><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_14">8</a>
From the economic and technological perspective, rationalisation and productivity thereby became core elements of an "American ideology"<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_16">9</a> that brought with them a specific sales policy aimed at mass markets.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_18">10</a> Markets were systematically expanded with techniques of market research and sales promotions. Gustav Meyer described in 1920 the "gro&#223;z&#252;gige Propaganda" ("lavish propaganda") of American suppliers and retailers that differed strikingly from German advertising strategies. It was not limited "wie bei uns [&#8230;] auf Erteilung von Drucksachen und Reklame in Form von Zeitungsinseraten", but employed "viel wirksamere Mittel" ("much more effective methods") such as free samples, giveaways, installations and cinema advertisements.<span class="InsertNoteMarker" id="InsertNoteID_20_marker21" title=' "[...] as it is here [&#8230;] to the distribution of printed materials and advertising in the form of newspaper advertisements" (transl. by C.G.), Meyer, Amerikanisierung 1920, p. 23f. See also Tedlow, New and Improved 1997; Walker Laird, Advertising Progress 1998; Strasser, Satisfaction guaranteed 1989; De Grazia, Changing Comsumption Regimes 1998.'><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_20">11</a> In order to rationalise sales and overcome large distances, special forms of trade developed at the end of the 19th century: the mail order sales of Sears, Roebuck &amp; Co.; chain stores, such as those of the Great Atlantic &amp; Pacific Tea Company (A&amp;P) founded in 1859; and self-service stores, which only spread to Europe in the 20th century.
It was this combination of productivity, mass affluence and consumer culture that made the USA the "irresistible empire" of the 20th century.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_22">12</a> The question of whether this created a "seedbed for Americanization" should be examined by looking at individual case studies.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_24">13</a> Alongside <a itemprop="url" class="external-geo-link" data-class="external-geo-link" href="http://d-nb.info/gnd/4022153-2" rel="noopener" target="_blank">Great Britain</a>, the <a itemprop="url" class="external-geo-link" data-class="external-geo-link" href="http://d-nb.info/gnd/2008993-4" rel="noopener" target="_blank">German Empire</a> seems to be precisely the European state with particular affinities to the USA. As an <a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/en/threads/backgrounds/industrialization/richard-h-tilly-industrialization-as-an-historical-process" rel="noopener" target="_blank" title="Industrialization">industrial catch-up state</a>, <a itemprop="url" class="external-geo-link" data-class="external-geo-link" href="http://d-nb.info/gnd/4011882-4" rel="noopener" target="_blank">Germany</a> had experienced an equally fast economic development as the USA since the end of the 19th century. In addition, it occupied a special position among its European neighbours due to its capital/economic and military-political relations with the USA after the First and Second World War respectively. Nevertheless, the German independent production system of specialised, high-quality production, which has been described as an alternative to the American production model, was retained.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_26">14</a>
<h2>Discourses and Waves of Americanisation</h2>
Thus, the beginnings of Europe's interaction with the <a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/en/threads/europe-and-the-world/model-america/marcus-graeser-model-america" rel="noopener" target="_blank" title="Model America">American economic model</a> must be traced back to the end of the 19th century rather than the conclusion of the First World War. In terms of economic performance, the "land of opportunity" became a model for the industrial states of the West in the early 20th century at the latest.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_28">15</a> This occurred despite the fact that, in the economic context, the country always remained a focus for xenophobic fears and anti-American polemics.<span class="InsertNoteMarker" id="InsertNoteID_30_marker31" title=' Trommler, Amerikanismus 1986; Pells, Not like Us 1997. For a contemporary perspective, see L&#252;ddecke, Wirtschaftstempo 1925. For an interesting "psychohistorical" perspective, see Radkau, Amerikanisierung 2001, p. 64.'><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_30">16</a> These say more about the self-perceptions, expectations, and worries of Europeans than the actual influence of the USA in Europe.
One can classify various "waves of Americanisation" by looking at these discourses.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_32">17</a> Following the "prelude" at the end of the 19th century, "the first wave of Americanization" came in the 1920s. In this period, Americanisation can be primarily understood as rationalisation. The areas of production and organisation affected by it became the basis for the creation of modern systems of production and consumption. These, however, only arrived in Europe after the Second World War. In fact, there was a further wave of Americanisation in the 1950s and 1960s. It can be seen as the forerunner of globalisation in the late 20th century with regard to the transfer of management knowhow and the American culture of competition.
<h3>Americanisation as "Rationalisation" after the First World War</h3>
During the "incubation phase" of the great European debate on America before the First World War, Americanisation was only occasionally discussed in terms of the direct transfer of American popular culture and production methods to the old world. This, however, changed after the First World War, when the "great seminal catastrophe" of the 20th century threw European culture into a deep crisis and also changed the self-image of the USA considerably. The war brought about fundamental shifts in international state structures and first heralded the "American century".<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_34">18</a> The USA's new role was reflected in, amongst other areas, its enormous economic potential and new interests, which resulted in a considerable transfer of capital to and economic activity in the European states in the 1920s. American direct investment in Europe in 1930 amounted to about 1.35 billion US dollars. 485 million went to Britain, followed by 216.5 million to Germany in second place before <a itemprop="url" class="external-geo-link" data-class="external-geo-link" href="http://d-nb.info/gnd/4018145-5" rel="noopener" target="_blank">France</a> with 145 million and <a itemprop="url" class="external-geo-link" data-class="external-geo-link" href="http://d-nb.info/gnd/4027833-5" rel="noopener" target="_blank">Italy</a> with 113 million.<span class="InsertNoteMarker" id="InsertNoteID_36_marker37" title=" The numbers are from Verenkotte, B&#252;ndnis 1991, p. 262. See also Wilkins, Multinational Enterprise 1974, in particular pp. 60&#8211;91."><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_36">19</a>
Therefore, an "industrial Americanization of Europe" was already taking place in the period after the First World War, although
<blockquote>the type of industry which has developed in the US differs from that in Europe, in its emphasis on standardization, mass or serial production, time studies, technical division of labour, advertising, and [&#8230;] relatively high wages.<span class="InsertNoteMarker" id="InsertNoteID_38_marker39" title=' Southard, Evolution 1931, p. 189. See Rosenberg, American Dream 1982, p. 21: "American trade advantages were based on an extensive transportation network, technological advances, aggressive marketing, and scientific innovation."'><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_38">20</a></blockquote>
From the beginning, this involvement of American companies in Europe de facto offered local firms a manageable range of new practices of production, sales and competition. Above all, the "American gospel of productivity" fell on fertile ground among European companies that wanted to modernise and revitalise the European economy. Often, these were liberal entrepreneurs of the so-called new industries such as the electrical and chemical industries or light engineering, who were open to new technologies or had to adapt their methods under pressure from American competitors. This was also true of <a itemprop="url" class="external-geo-link" data-class="external-geo-link" href="http://d-nb.info/gnd/4053881-3" rel="noopener" target="_blank">Swiss</a> watchmakers and European shoe and bicycle manufacturers, who standardised and mechanised their production facilities early on.<span class="InsertNoteMarker" id="InsertNoteID_40_marker41" title=" Jaun, Management 1986, and equally Pasquier, Uhren 2008. For more on this, see also Glasmeier, Manufacturing Time 2000, in particular p. 130ff. Cf. Seyfert, Fahrradindustrie 1912, p. 30f."><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_40">21</a> In the 1920s, companies such as the Swiss watchmaker Longines, the French automobile manufacturer Renault and the shoemakers Bally and Bata introduced methods of <a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/en/threads/transnational-movements-and-organisations/internationalism/roland-wenzlhuemer-the-history-of-standardisation-in-europe" rel="noopener" target="_blank" title="Standardisation in Europe">standardisation</a> and assembly-line production in so-called "American halls".<span class="InsertNoteMarker" id="InsertNoteID_42_marker43" title=" Vogel, Amerikanische Betriebssysteme 1926. See also K&#246;ttgen, Amerika 1925. On Bata, see the recent Sudrow, Schuh 2009, p. 103ff., 161&#8211;227."><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_42">22</a>
In addition, Taylorist methods of work had been entering the German engineering and electrical industries since the end of the 19th century. For example, the <a itemprop="url" class="external-geo-link" data-class="external-geo-link" href="http://d-nb.info/gnd/4005728-8" rel="noopener" target="_blank">Berlin</a> entrepreneur <a href="http://viaf.org/viaf/8158499" rel="noopener" target="_blank">Ludwig Loewe (1837&#8211;1886)</a> had travelled the USA to study the production systems there intensively. He employed them in the Deutsche Waffen- und Munitionsfabriken AG, the engineering company he founded in 1886: "Die Idee, die das Fundament unserer Unternehmung bildet [&#8230;], haben wir in Amerika in gro&#223;em Ausma&#223; vorgefunden". In order to facilitate optimal transfer, Loewe even employed American engineers and sent his employees to the USA on educational trips. Loewe built his company from scratch on the American model. It would have been considerably more difficult to Americanise an existing firm.<span class="InsertNoteMarker" id="InsertNoteID_44_marker45" title=' "To a large extent, we found the ideas that form the foundation of our company [&#8230;] in America" (transl. by C.G.), Schr&#246;ter, Winners 2008, p. 26f.'><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_44">23</a>
In contrast to Loewe, most European manufacturers rejected extensive standardisation of their products in favour of meeting the individual tastes of their customers. For this reason alone, in Switzerland, France and the German Empire, it was clear that Europeans "nie so weit [&#8230;] gehen k&#246;nnen wie die Amerikaner".<span class="InsertNoteMarker" id="InsertNoteID_46_marker47" title=' "could never go as far as the Americans", K&#246;ttgen, Amerika 1925, p. 71. Cf. Klautke, Unbegrenzte M&#246;glichkeiten 2003, p. 78; Guill&#233;n: Models of Management 1994, p. 98. Cf. Dubreuil, Standards 1929 on the reception of Fordism in France.'><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_46">24</a> In contrast to the American and French automotive companies, German car manufacturers such as Daimler and Benz retained capital intensive single-piece production methods. In accordance with their belief in quality, they believed that
<blockquote>jede Automobilfabrik, welche die Handarbeit vernachl&#228;ssigt, wie es die Amerikaner machen, [&#8230;] sich selbst dadurch am meisten [sch&#228;dige], denn gerade durch die notwendige Handarbeit [...] ist die Firma in der Lage, auch die moralische Garantie f&#252;r ihre Fabrikate zu &#252;bernehmen.<span class="InsertNoteMarker" id="InsertNoteID_48_marker49" title=' "Every automobile factory that disregards work by hand in the way that the Americans do [&#8230;] thereby [harms] itself the most, for it is precisely through the work by hand [&#8230;] that the company is in a position to provide the moral guarantee for their products" (transl. by C.G.). Quoted in Kugler, Werkstatt 1987, p. 315f. Cf. Dienel, Vorbehalte 1993.'><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_48">25</a></blockquote>
Not until after the First World War did Opel become the first German car manufacturer to introduce Fordist methods in 1924<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/en/mediainfo/lorry-factory-adam-opel-a.g.-1936" title="Lorry Factory: Adam Opel A.G. 1936"><img alt="Scherl Verlag / Opel Werkfoto: Die neue Lastwagenfabrik, Werk Brandenburg, der Adam Opel A.G; Schwarz-wei&#223;-Photographie, 1936; Bildquelle: Deutsches Bundesarchiv Bild 183-2007-0910-500, http://www.bild.bundesarchiv.de/archives/barchpic/search/_1327588858/?search[form][SIGNATUR]=Bild+183-2007-0910-500." class="image-inline" src="./illustrationen/amerikanisierung-der-europaeischen-wirtschaft-nach-1880/lastwagenfabrik-der-adam-opel-a.g.-1936-img/@@images/image/thumb" title="Lastwagenfabrik der Adam Opel A.G. 1936 IMG"></a>. A few years later, this made the company an attractive target for takeover by <a data-class="external-link" href="http://www.archive.org/details/EasierWa1946" rel="noopener" target="_blank" title="Jam Handy Organization, The Easier Way, black-and-white sound movie (extract) produced for the General Motors Corporation, Employee Cooperation Staff, 1946; http://www.archive.org">General Motors</a>.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_50">26</a>
In individual cases, the expansionist American models of production already had consequences for the enterprises' organisational structures. Meyer noticed the increasing organisation of large firms "nach amerikanischem Muster" ("on the American model").<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_52">27</a> As early as at the beginning of the 20th century, the reconstruction of the Bayer chemical factory in <a itemprop="url" class="external-geo-link" data-class="external-geo-link" href="http://d-nb.info/gnd/4035513-5" rel="noopener" target="_blank">Leverkusen</a><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/en/mediainfo/aerial-photograph-of-the-bayer-plant-leverkusen-1923" title="Aerial Photograph of the Bayer Plant, Leverkusen 1923"><img alt="Luftaufnahme Bayer Werk Leverkusen, Schwarz-wei&#223;-Photographie, 1923, unbekannter Photograph; Bildquelle: Unternehmensarchiv Bayer AG, http://www.bayer.de/de/unternehmensarchiv.aspx. " class="image-inline" src="./illustrationen/amerikanisierung-der-europaeischen-wirtschaft-nach-1880/luftaufnahme-bayer-werk-leverkusen-1923-img/@@images/image/thumb" title="Luftaufnahme Bayer Werk Leverkusen 1923 IMG"></a>, for example, followed American examples. The inclusion of a rail connection and a transport system inside the plant drew on the example of the Union Stock Yards of Chicago <a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/en/mediainfo/union-stock-yards-in-chicago-1942" title="Union Stock Yards in Chicago 1942"><img alt="Joseph Koehler: Union Stock Yards, Chicago, Farbpostkarte, 1942; Bildquelle: Chicago Postcard Museum, Nr., 2406L, www.ChicagoPostcardMuseum.org." class="image-inline" src="./illustrationen/amerikanisierung-der-europaeischen-wirtschaft-nach-1880/union-stock-yards-in-chicago-1942-img/@@images/image/thumb" title="Union Stock Yards in Chicago 1942 IMG"></a> and made it a showcase for a modern enterprise. The European "super firms" founded in the 1920s such as Vereinigte Stahlwerke AG (VSt), IG Farben, the French Alsthom and the British Imperial Chemical Industries (ICI) were seen as paragons of the economies of scale; they consciously followed the organisational and financial models of American big business.<span class="InsertNoteMarker" id="InsertNoteID_54_marker55" title=" Schr&#246;ter, Winners, p. 36; Friedenson, France 1999, p. 213. Cf. also Chandler, Scale and Scope 2004 and, for the Vereinigte Stahlwerke AG, Reckendrees, Stahltrust-Projekt 2000."><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_54">28</a>
<h3>Americanisation after the Second World War: The Liberalisation of World Trade, the "Productivity Mission" and the American Culture of Competition</h3>
After the Second World War, the discourse of Americanisation reached a new stage. The need to overcome the economic crisis and rebuild society made cooperation between the European states and the American military authorities a question of survival.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_56">29</a> In the context of its rise as a political and economic "superpower", the USA also exerted considerable influence on European economic policy and competitive culture in its role as an occupying force. This is above all true of the model of the liberal market economy, which &#8211; especially in the <a itemprop="url" class="external-geo-link" data-class="external-geo-link" href="http://d-nb.info/gnd/4011889-7" rel="noopener" target="_blank">German Federal Republic</a> &#8211; was implemented as analogous to a democratic social order.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_58">30</a>
Such interpretations have received considerable criticism in the research.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_60">31</a> Indeed, there is something to be said for abandoning the concept of Americanisation as a "useless" category due to the "Mannigfaltigkeit und Komplexit&#228;t von Prozessen transnationaler Grenz&#252;berschreitung".<span class="InsertNoteMarker" id="InsertNoteID_62_marker63" title=' "[...] variety and complexity of processes of transnational exchange across borders" (transl. by C.G.), Hau&#223;er, Amerikanisierung 2008, p. 105; c.f. Maase, Amerika 1992, p. 9ff.'><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_62">32</a> Nevertheless, the term continues to enjoy considerable popularity as a paradigm in economic history, particularly for the period after 1945. For example, it is used in relation to the European Recovery Program (ERP) as a byword for productivity, technical progress and economic prosperity. The "Marshall Plan"<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/en/mediainfo/logo-of-the-marshall-plan" title="Logo of the Marshall Plan"><img alt="US-Regierung: Logo used on aid delivered to European countries during the Marshall Plan, 1948&#8211;1953; Bildquelle: Wikimedia Commons, http://commons.wikimedia.org/wiki/File:US-MarshallPlanAid-Logo.svg?uselang=de." class="image-inline" src="./illustrationen/amerikanisierung-der-europaeischen-wirtschaft-nach-1880/logo-des-marshall-plan-img/@@images/image/thumb" title="Logo des Marshallplans IMG"></a>, named after the US Secretary of State <a href="http://viaf.org/viaf/66479870" rel="noopener" target="_blank">George C. Marshall (1880&#8211;1959)</a>, obliged the participating countries to adhere not only to political but also to "economic good conduct". It thereby enforced both an institutional and a mental process of transformation, each of which can be discussed from the perspective of Americanisation.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_1">33</a> Through the implementation of a liberal global economic order, the USA exerted a considerable influence on the economic and regulatory perceptions of the participating states. As a result, the central tenets of a modern, Western capitalism were transferred to Europe, sometimes with gentle pressure: the unitary worldwide monetary system agreed in the Bretton Woods treaty of 1944, the integrated system of foreign trade based on the General Agreement on Tariffs and Trade (GATT, 1947) and a liberal understanding of competition.<span class="InsertNoteMarker" id="InsertNoteID_3_marker4" title=" See, for example, Abelshauser, Lange F&#252;nfziger Jahre 1987; De Long / Eichengreen, Marshall Plan 1993, p. 49. On this, cf. Daniel, Dollardiplomatie 1982."><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_3">34</a> One can therefore speak of a "dictated Americanisation" in so far as European traditions such as the widespread practice of cartel and market agreements or the state dominated policies of central banks were abandoned.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_5">35</a>
The correlation of productivity, economic growth and affluence that had characterised the US economy since the early 20th century was weaker in the European states before the Second World War.<span class="InsertNoteMarker" id="InsertNoteID_7_marker8" title=" Djelic, American Model 1998, p. 228, deals with the resistance to the American cultural transfer after the Second World War, which was essentially directed against American policies with regard to cartels and competition, as well as against the country's industrial policy."><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_7">36</a> From the US perspective, the Europeans required the necessary purchasing power in order to achieve self-sustaining economic growth and act as a market for American products. They could only accomplish this if they received adequate revenues. Consequently, the OEEC Ministerial Council launched a productivity initiative at the end of August 1951. It aimed to increase the productivity of the countries participating in the Marshall Plan by a quarter by the mid-1950s. This was to be attained by giving instruction on new technologies and organisation to European entrepreneurs, engineers and economists within the framework of the US Technical Assistance and Productivity Mission.<span class="InsertNoteMarker" id="InsertNoteID_9_marker10" title=" idem, pp. 202&#8211;205, deals with the USA's Technical Assistance Program carried out by the American Management Association and the Society for the Advancement of Management. Both associations have been seen as mediators of &quot;American capitalism&quot;. See also McGlade, Illusion 1995; idem, Americanization 2000."><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_9">37</a> Productivity agencies sent business representatives and trade union functionaries from America to the individual European states with the task of spreading the "gospel of productivity" in the enterprises and institutions.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_11">38</a> At the same time, several thousand entrepreneurs, managers and engineers from the European states took part in educational trips to the USA where they received an impression of the performance of American industrial capitalism.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_13">39</a> The business schools founded along the American model, for example the elite French institution INSEAD (Institut Europ&#233;en d'Administration des Affaires) in <a itemprop="url" class="external-geo-link" data-class="external-geo-link" href="http://d-nb.info/gnd/4298132-3" rel="noopener" target="_blank">Fontainebleau</a> near Paris, were also an element of the American economic culture that was transferred.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_15">40</a>
The American initiatives to increase productivity had little measurable success (for example with regard to direct increases in productivity). Nevertheless, one should not underestimate their long-term modernising impact. They essentially promoted a liberal understanding of the market and a modern orientation towards productivity, expansion and sales, which became a cornerstone of the <a itemprop="url" class="external-geo-link" data-class="external-geo-link" href="http://d-nb.info/gnd/4079237-7" rel="noopener" target="_blank">Western world's</a> wealth. And, while this self-image could differ depending on an actor's industry, competitive situation or generation, one can observe a fundamental rapprochement in values and strategies between Western economic cultures that would turn out to be essential to the globalisation of the late 20th century.<span class="InsertNoteMarker" id="InsertNoteID_17_marker18" title=" Kudo / Kipping / Schr&#246;ter, German and Japanese Industry 2004; Hilger, Globalization 2008. Cf. the critical stance in Scherrer, Globalisierung 2011."><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_17">41</a>
The increased presence of American corporations in Europe contributed to this<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/en/mediainfo/der-spiegel-42-1961-us-kapital-in-europa" title="DER SPIEGEL 42/1961: US-Kapital in Europa"><img alt="DER SPIEGEL 42/1961: US-Kapital in Europa, Titelblatt; Bildquelle: SPIEGEL-Verlag Rudolf Augstein GmbH &amp; Co. KG, http://www.spiegel.de/spiegel/print/index-1961-42.html." class="image-inline" src="./illustrationen/amerikanisierung-der-europaeischen-wirtschaft-nach-1880/der-spiegel-42-1961-us-kapital-in-europa-img/@@images/image/thumb" title="DER SPIEGEL 42/1961: US-Kapital in Europa IMG"></a>. The foundation of the European Economic Community in 1957 created a market which resembled its American counterpart in terms of size and prospects for development:
<blockquote>Historically American investment dollars have followed growth, and the most spectacular growth area in the world today is that provided by the international market of the European Economic Community.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_19">42</a></blockquote>
However, the USA's economic activities in, for example, Germany and France were not uncontroversial. After the Second World War, the Americans had considerable competitive advantages in Europe in terms of their markets and potential for development. Therefore, many local companies feared that the Marshall Plan was nothing other than a "Trojan Horse" for American investors and competitors to win the European markets. Indeed, the involvement of American corporations in Europe placed an unprecedented competitive pressure on long-established suppliers.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_21">43</a> In the 1960s, the EEC attracted more American investment than any other region of the earth. It seemed more advantageous to develop production facilities locally rather than export to this market, not least due to the EEC's initially high external tariffs. In this way, the transfer of private capital in the form of US direct investment was an important component of the international economic integration that turned Europe into an "economic centre of gravity".<span class="InsertNoteMarker" id="InsertNoteID_23_marker24" title=" Hellmann, Weltunternehmen 1970, p. 12; Standke, Investitionspolitik 1965, p. 48ff; Scharrer /M&#252;ller-Neuhof, Wiederaufbauhilfe 2001, p. 525."><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_23">44</a>
The literature sees the stream of capital from the USA to Europe as a central transfer medium for Americanisation:<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_25">45</a>
<blockquote>Vom Sonderfall der milit&#228;rischen Besetzung abgesehen gibt es wohl keine andere Verbindung, durch die gewisse Besonderheiten einer Gesellschaft gleich schnell und wirksam auf bestimmte Bereiche einer anderen &#252;bertragen werden k&#246;nnten.<span class="InsertNoteMarker" id="InsertNoteID_27_marker28" title=' "With the exception of the special case of military occupation, there is perhaps no other connection that could allow the particular characteristics of a society to be transferred so quickly and effectively to certain areas of another society" (transl. by C.G.) Hartmann, Amerikanische Firmen 1963, p. 11.'><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_27">46</a></blockquote>
American companies abroad formed "Br&#252;ckenk&#246;pfe" ("bridgeheads") and "Schauk&#228;sten amerikanischer Wirtschaftskultur" ("showcases of American economic culture").<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_29">47</a> American industry concentrated its investment activities on key sectors such as the oil and automotive industries just as before and after the First World War. After the Second World War, engineering, aluminium, chemicals, plastics, tyre manufacturing and pharmaceuticals were added.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_31">48</a> More than ever before, the involvement of American corporations introduced an Americanised understanding of competition to the European states. Its defining attribute was an expansionist approach orientated towards offensive risk-taking. Contemporary publications such as the French journalist <a href="http://viaf.org/viaf/106977650" rel="noopener" target="_blank" title="Jean Jacques Servan-Schreiber (1924&#8211;2006)">Jean Jacques Servan-Schreiber's (1924&#8211;2006)</a> Le D&#233;fi Americain from 1967 document this. Servan-Schreiber understood the massive American direct investment as an economic challenge for the European states and a lesson for European companies.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_33">49</a>
With this in mind, economic and business historians correctly argue in favour of using the term Americanisation as an analytical category, above all for the period after 1945.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_35">50</a> Americanisation is understood as "die &#220;bernahme [...] von Werten, Verhaltensformen, Verfahrensweisen, Normen und Institutionen, die [...] in den USA [...] verbreitet waren" by the European economy. According to this, Americanisation does not only mean the influence of American capital in European companies, for example in the form of direct investment, but also &#8211; indeed primarily &#8211; the adaption of values and legal institutions, business practices and strategies in the areas of market organisation, economic policy and corporate governance.<span class="InsertNoteMarker" id="InsertNoteID_37_marker38" title=' "the adoption [&#8230;] of values, forms of behaviour, procedures, norms and institutions, which [&#8230;] were common [&#8230;] in the USA", (transl. by C.G) Schr&#246;ter, Perspektiven 1996, p. 272.'><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_37">51</a> When describing the history of transatlantic transfer in the 20th century, "Americanisation" is a useful term in the economic context.
<h2>"Americanisation" as "Hybridisation" or "Self-Service"</h2>
Americanisation describes graduated degrees of adaption, including improvements and modifications: in short, it is the "hybridisation" of American techniques and models that accommodates decidedly European traditions.<span class="InsertNoteMarker" id="InsertNoteID_39_marker40" title=" For further references to this, see Schr&#246;ter, Perspektiven 1996, p. 261. Similarly, Jonathan Zeitlin thinks &quot;[...] that wholesale imitation of foreign 'best practice' has typically proved less common than piecemeal borrowing and selective adoption to suit the divergent requirements of local economic and institutional circumstances&quot;, Zeitlin, Introduction 2000, p. 1f. The same applies to Abramovitz, Catch-up 1994."><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_39">52</a> From the example of one of the most Americanised companies in Europe, the Volkswagen AG <a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/en/mediainfo/production-of-the-vw-beetle-in-the-volkswagen-plant-wolfsburg-1953" title="Production of the VW Beetle in the Volkswagen Plant, Wolfsburg 1953"><img alt="Rolf Unterberg: Produktion des VW K&#228;fer im Volkswagenwerk Wolfsburg, Schwarz-wei&#223;-Photographie, 1953; Bildquelle: Deutsches Bundesarchiv, http://www.bild.bundesarchiv.de/cross-search/search/_1327667146/?search[view]=detail&amp;search[focus]=71." class="image-inline" src="./illustrationen/amerikanisierung-der-europaeischen-wirtschaft-nach-1880/produktion-des-vw-kaefer-im-volkswagenwerk-wolfsburg-1953-img/@@images/image/thumb" title="Produktion des VW K&#228;fer im Volkswagenwerk Wolfsburg 1953 IMG"></a>, one can clearly see that "the Americanisation" of the West German economy and society "nicht als schlichte Kopie des amerikanischen Modells vollzog, sondern als kreative Synthese aus amerikanischen Einfl&#252;ssen und deutschen Traditionen".<span class="InsertNoteMarker" id="InsertNoteID_41_marker42" title=' "[...] did not take place in the form of a simple copy of the American model but as a creative synthesis of American influences and German traditions" (transl. by. C.G.), Wellh&#246;ner, "Wirtschaftswunder" 1996, p. 59.'><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_41">53</a> One could therefore describe the German process of Americanisation after the Second World War as a form of "self-service model".<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_43">54</a> The recognition that Americanisation is neither a simple "one-way street" nor a compulsive development has long been implicit in the concept.
With regard to the European economy, the term Americanisation is therefore an extremely promising analytical framework. Nevertheless, one cannot assume a basic "Americanisation" in the sense of a lineal transfer of American methods, values and convictions. Rather, the transfer and adaption of American know-how before and after the Second World War seem to have depended on various constellations such as the institutional and political system, the individual stance of business actors and the competitive climate. Regardless of this, the American rhetoric of productivity, cooperation, division of labour, modernity and social affluence conveyed a changed perception of economic processes and competitive and expansionist behaviour which underscored the golden age of prosperity after the Second World War.
<h2>Outlook: Americanisation and Globalisation</h2>
From the historical perspective, Americanisation can be understood as a "phase of <a data-class="internal-link" href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/en/threads/backgrounds/globalization/ulrich-pfister-globalization" rel="noopener" target="_blank">globalisation</a>".<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_45">55</a> Political scientists in particular refer to the processes of transfer and adaption
<blockquote>which provided the tools for modern business management and which made companies able to cope with global competition, rapidly changing environments and challenging new market conditions.<a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_47">56</a></blockquote>
Companies' global activities are not only made possible by the necessary institutional foundations such as the deregulation and liberalisation of markets or the introduction of technologies facilitating worldwide transportation and communication; they are also encouraged by the disintegration of cultural boundaries and the implementation of unified systems of norms and values among all those participating in the market. Therefore, the wave of Americanisation after the Second World War was particularly important in paving the way for the construction of the global economy: "Die Schrittmacherrolle bei der Internationalisierung der Produktion &#252;bernahmen die US-Unternehmen" by implementing management strategies and innovations and setting benchmarks for a new form of competitive behaviour.<span class="InsertNoteMarker" id="InsertNoteID_49_marker50" title=' "The US companies took on the role of pacemakers in the internationalisation of production", (transl. by. C.G.), Wellh&#246;ner, "Wirtschaftswunder" 1996, p. 30.'><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_49">57</a>
In addition, through their policies of transnational investment and the export of universal popular culture, American corporations prepared the triumphal march of global products. Brands such as Coca Cola and McDonald's were, in this way, the pioneers of a global development. The rationalisation of consumption based on reproducibility, universal manufacturing methods and prompt availability led, via the core elements of the American ideology, to a converging global society.<span class="InsertNoteMarker" id="InsertNoteID_51_marker52" title=" Beck, Global Amerika 2003; see also Kuisel, Seducing the French 1997; Ritzer, McDonaldization 2000; cf. equally Kroes, If You've Seen One 1996. Cf. Wagnleitner, Coca-colonization 1994 for Austria."><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_51">58</a>
<a data-class="external-link" href="http://viaf.org/viaf/94963652/" rel="noopener" target="_blank" title="Susanne Hilger">Susanne Hilger</a>
</div> <h2>Appendix</h2>
<h3>Sources</h3>
Dubreuil, Hyacinthe: Standards: Le travail am&#233;ricain vu par un ouvrier fran&#231;ais, Paris 1929. URL:&#160;<a href="https://hdl.handle.net/2027/uc1.%24b240314" rel="noopener" target="_blank">https://hdl.handle.net/2027/uc1.$b240314</a> [2021-08-12]
Goldberger, Ludwig Max: Das Land der unbegrenzten M&#246;glichkeiten, Berlin 1903. URL: <a href="http://nbn-resolving.org/urn:nbn:de:zbw-retromon-3236" rel="noopener" target="_blank"> nbn-resolving.org/urn:nbn:de:zbw-retromon-3236</a> [2021-05-10]
K&#246;ttgen, Carl: Das wirtschaftliche Amerika, in: Jahrb&#252;cher f&#252;r National&#246;konomie und Statistik, no. 124, issue 3, vol. 69, Stuttgart 1926. URL:&#160;<a href="https://www.jstor.org/stable/23823229" rel="noopener" target="_blank">https://www.jstor.org/stable/23823229</a> / URL: <a href="http://www.digizeitschriften.de/dms/resolveppn/?PID=PPN345616359_0124%7Clog19" rel="noopener" target="_blank">http://www.digizeitschriften.de/dms/resolveppn/?PID=PPN345616359_0124%7Clog19</a> [2021-05-10]
L&#252;ddecke, Theodor: Das amerikanische Wirtschaftstempo als Bedrohung Europas, Leipzig 1925. URL: <a href="http://nbn-resolving.org/urn:nbn:de:zbw-retromon-55921" rel="noopener" target="_blank">nbn-resolving.org/urn:nbn:de:zbw-retromon-55921</a> [2021-05-10]
Schnutenhaus, Otto R.: Die Absatztechnik der amerikanischen industriellen Unternehmung, Berlin 1927. URL: <a href="https://doi.org/10.1007/978-3-642-92228-2" rel="noopener" target="_blank">https://doi.org/10.1007/978-3-642-92228-2</a> [2021-05-10]
Sch&#246;nemann, Friedrich: Die Kunst der Massenbeeinflussung in den Vereinigten Staaten von Amerika, M&#252;nster 1924. URL: <a href="https://archive.org/details/diekunstdermasse00schn" rel="noopener" target="_blank">https://archive.org/details/diekunstdermasse00schn</a> [2021-05-10]
Servan-Schreiber, Jean-Jacques: Die amerikanische Herausforderung, Hamburg 1970; French orginal: Le d&#233;fi am&#233;ricain, Paris 1967. URL: <a href="https://hdl.handle.net/2027/wu.89006639355" rel="noopener" target="_blank">https://hdl.handle.net/2027/wu.89006639355</a> [2021-05-10]
Seyfert, Erich Otto: Die deutsche Fahrradindustrie, Leipzig 1912. URL: <a href="https://hdl.handle.net/2027/uc1.b2627642" rel="noopener" target="_blank">https://hdl.handle.net/2027/uc1.b2627642</a> [2021-05-10]
Southard, Frank A.: American Industry in Europe, London et al. 1931. URL: <a href="https://hdl.handle.net/2027/uc1.b3294537" rel="noopener" target="_blank">https://hdl.handle.net/2027/uc1.b3294537</a> [2021-05-10]
Vaubel, Ludwig: Unternehmer gehen zur Schule: Ein Erfahrungsbericht aus USA, D&#252;sseldorf 1952.
Vogel, Hugo: Amerikanische Betriebssysteme und ihre Anwendbarkeit auf das deutsche Wirtschaftsleben (Taylor, Ford, Gantt), in: Jahrb&#252;cher f&#252;r National&#246;konomie und Statistik, no. 125 = issue 3, vol. 70 (1926), pp. 437&#8211;456. URL: <a href="https://www.jstor.org/stable/23823256" rel="noopener" target="_blank">https://www.jstor.org/stable/23823256</a> / URL: <a href="http://www.digizeitschriften.de/dms/resolveppn/?PID=GDZPPN000680877" rel="noopener" target="_blank">http://www.digizeitschriften.de/dms/resolveppn/?PID=GDZPPN000680877</a> [2021-05-10]
<h3>Literature</h3>
Abelshauser, Werner: Die langen F&#252;nfziger Jahre: Wirtschaft und Gesellschaft in der Bundesrepublik Deutschland 1949&#8211;1966, D&#252;sseldorf 1987.
Abelshauser, Werner: Kulturkampf: Der deutsche Weg in die Neue Wirtschaft und die amerikanische Herausforderung, Berlin 2003.
Abramovitz, Moses: Catch-up and Convergence in the Postwar Growth Boom and After, in: Wiliam J. Baumol et al. (eds.): Convergence of Productivity: Cross-National Studies and Historical Evidence, Oxford 1994, pp. 86&#8211;125. URL: <a href="https://hdl.handle.net/2027/mdp.39076001502926" rel="noopener" target="_blank">https://hdl.handle.net/2027/mdp.39076001502926</a> [2021-05-10]
Barjot, Dominique (ed.): Catching up with America: Productivity Missions and the Diffusion of American Economic and Technological Influence after the Second World War, Paris 2002.
Barjot, Dominique et al. (ed.): L'Am&#233;ricanisation en Europe au XXe Si&#232;cle: &#201;conomie, Culture, Politique, Lille 2002, vol. 1. URL: <a href="https://books.openedition.org/irhis/1871" rel="noopener" target="_blank">https://books.openedition.org/irhis/1871</a> [2021-05-10]
Beck, Ulrich (ed.): Global Amerika, Bielefeld 2003. URL: <a href="https://doi.org/10.14361/9783839401729" rel="noopener" target="_blank">https://doi.org/10.14361/9783839401729</a> [2021-05-03]
Benz, Wolfgang (ed.): Deutschland unter alliierter Besatzung 1945&#8211;1949/55: Ein Handbuch, Berlin 1999. URL: <a href="https://hdl.handle.net/2027/mdp.39015042408677" rel="noopener" target="_blank">https://hdl.handle.net/2027/mdp.39015042408677</a> [2021-05-10]
Berghahn, Volker: The Americanisation of West German Industry 1945&#8211;1973, Leamington Spa et al. 1986. URL: <a href="https://hdl.handle.net/2027/uc1.32106007354415" rel="noopener" target="_blank">https://hdl.handle.net/2027/uc1.32106007354415</a> [2021-05-10]
Bracken, Paul: The New American Challenge, in: World Policy Journal 14, 2 (1997), pp. 10&#8211;19. URL:&#160;<a href="https://www.jstor.org/stable/40209526" rel="noopener" target="_blank">https://www.jstor.org/stable/40209526</a> [2021-05-10]
Brady, Robert: The Rationalization Movement in German Industry, 2nd ed., New York, NY 1974.
Chandler, Alfred D.: Scale and Scope: The Dynamics of Industrial Capitalism, 7th ed., Cambridge, MA 2004.
Daniel, Ute: Dollardiplomatie in Europa: Marshallplan, kalter Krieg und US-Au&#223;enwirtschaftspolitik 1945&#8211;1952, D&#252;sseldorf 1982. URL: <a href="https://hdl.handle.net/2027/mdp.39015005866879" rel="noopener" target="_blank">https://hdl.handle.net/2027/mdp.39015005866879</a> [2021-05-10]
De Grazia, Victoria: Changing Consumption Regimes in Europe, 1930&#8211;1970: Comparative Perspectives on the Distribution Problem, in: Susan Strasser et al. (ed.): Getting and Spending: European and American Consumer Societies in the Twentieth Century, Washington DC 1998, pp. 59&#8211;83. URL: <a class="url doi" href="https://doi.org/10.1017/CBO9781139052634.004" rel="noopener" target="_blank">https://doi.org/10.1017/CBO9781139052634.004</a> [2021-05-10]
De Grazia, Victoria: Irresistible Empire: America's Advance through Twentieth-Century Europe, Cambridge, MA 2005.
De Long, J. Bradford / Eichengreen, Barry: The Marshall Plan: History's most Successful Structural Adjustment Program [paper given at the "Centre for Economic Performance and Landeszentralbank Hamburg Conference on Post-World War II European Reconstruction", Hamburg 1991]. URL:&#160;<a href="https://www.nber.org/papers/w3899.pdf" rel="noopener" target="_blank">https://www.nber.org/papers/w3899.pdf</a> [2021-05-10]
Dienel, Hans-Liudger: "Hier sauber und gr&#252;ndlich, dort husch-husch, fertig": Deutsche Vorbehalte gegen amerikanische Produktionsmethoden 1870&#8211;1930, in: Bl&#228;tter f&#252;r Technikgeschichte 55 (1993), pp. 11&#8211;39.
Djelic, Marie-Laure: Exporting the American Model: The Post-War Transformation of European Business, Oxford 1998. URL: <a href="http://doi.org/10.1093/acprof:oso/9780198293170.001.0001" rel="noopener" target="_blank">http://doi.org/10.1093/acprof:oso/9780198293170.001.0001</a> [2021-05-10]
Doering-Manteuffel, Anselm: Wie westlich sind die Deutschen? Amerikanisierung und Westernisierung im 20. Jahrhundert, G&#246;ttingen 1999.
Foreman-Peck, James: The American Challenge of the Twenties: Multinationals and the European Motor Industry, in: Journal of Economic History 42 (1982), pp. 865&#8211;881. URL: <a class="app-link app-link__text app-link--accent" href="https://doi.org/10.1017/S0022050700028370" rel="noopener" target="_blank">https://doi.org/10.1017/S0022050700028370</a> / URL: <a href="https://www.jstor.org/stable/2121112" rel="noopener" target="_blank">https://www.jstor.org/stable/2121112</a> [2021-05-10]
Friedenson, Patrick: France: The Relatively Slow Development of Big Business in the 20th Century, in: Alfred D. Chandler et al. (eds.): Big Business and the Wealth of Nations, Cambridge, MA 1999, pp. 207&#8211;245. URL: <a class="url doi" href="https://doi.org/10.1017/CBO9780511665349.007" rel="noopener" target="_blank">https://doi.org/10.1017/CBO9780511665349.007</a> [2021-05-10]
Gassert, Philipp: Amerikanismus, Antiamerikanismus, Amerikanisierung: Neue Literatur zur Sozial- und Kulturgeschichte des amerikanischen Einflusses in Deutschland und Europa, in: Archiv f&#252;r Sozialgeschichte 39 (1999), pp. 531&#8211;561. URL: <a href="http://library.fes.de/jportal/receive/jportal_jparticle_00011256" rel="noopener" target="_blank">http://library.fes.de/jportal/receive/jportal_jparticle_00011256&#160;</a>[2021-05-10]
Gassert, Philipp: Was meint Amerikanisierung? &#220;ber den Begriff des Jahrhunderts, in: Merkur 617/618 (2000), pp. 785&#8211;796.
Gillingham, John: Background to Marshall-Plan Technical Assistance: Productivism as American Ideology, in: Dominique Barjot (ed.): Catching up with America: Productivity Missions and the Diffusion of American Economic and Technological Influence after the Second World War, Paris 2002, pp. 53&#8211;67.
Gienow-Hecht, Jessica: Europ&#228;ischer Antiamerikanismus im 20. Jahrhundert, in: Aus Politik und Zeitgeschichte 5&#8211;6 (2008), pp. 33&#8211;38. URL: <a href="https://www.bpb.de/apuz/31438/europaeischer-antiamerikanismus-im-20-jahrhundert" rel="noopener" target="_blank">https://www.bpb.de/apuz/31438/europaeischer-antiamerikanismus-im-20-jahrhundert</a> [2021-05-10]
Glasmeier, Amy K.: Manufacturing Time: Global Competition in the Watch Industry 1750&#8211;2000, New York, NY 2000.
Gourvish, Terry et al. (eds.): Missionaries and Managers: American Influences on European Management Education, 1945&#8211;60, Manchester et al. 1998.
Guill&#233;n, Mauro F.: Models of Management: Work, Authority, and Organization in a Comparative Perspective, Chicago, IL et al. 1994.
Hannah, Leslie: The American Miracle: 1875&#8211;1950, in: Business and Economic History 24 (1995), pp. 197&#8211;220. URL: <a href="https://www.jstor.org/stable/23703133" rel="noopener" target="_blank">https://www.jstor.org/stable/23703133</a> [2021-05-10]
Hartmann, Heinz: Amerikanische Firmen in Deutschland: Beobachtungen &#252;ber Kontakte und Kontraste zwischen Industriegesellschaften, Cologne et al. 1963. URL: <a href="https://doi.org/10.1007/978-3-663-02304-3" rel="noopener" target="_blank">https://doi.org/10.1007/978-3-663-02304-3</a> [2021-05-10]
Hau&#223;er, Christian: Amerikanisierung der Arbeit? Deutsche Wirtschaftsf&#252;hrer und Gewerkschafter im Streit um Ford und Taylor (1919&#8211;1932), Stuttgart 2008.
Hellmann, Rainer: Amerika auf dem Europamarkt: US-Direktinvestitionen im Gemeinsamen Markt, Baden-Baden 1966. URL: <a href="https://hdl.handle.net/2027/mdp.39015059460991" rel="noopener" target="_blank">https://hdl.handle.net/2027/mdp.39015059460991</a> [2021-05-10]
Hellmann, Rainer: Weltunternehmen nur amerikanisch?, Baden-Baden 1970. URL: <a href="https://hdl.handle.net/2027/mdp.39015035116535" rel="noopener" target="_blank">https://hdl.handle.net/2027/mdp.39015035116535</a> [2021-05-10]
Henke, Klaus-Dietmar: Die amerikanische Besetzung Deutschlands, 2nd ed., Munich 1996. URL: <a href="https://doi.org/10.1524/9783486829686" rel="noopener" target="_blank">https://doi.org/10.1524/9783486829686</a> [2021-05-10]
Hilger, Susanne: "Globalization by Americanization": American Companies and the Internationalization of German Industry after World War II, in: European Review of History 15 (2008): Americanization in Europe in the Twentieth Century, pp. 375&#8211;402. URL: <a href="https://doi.org/10.1080/13507480802228531" rel="noopener" target="_blank">https://doi.org/10.1080/13507480802228531</a> [2021-05-10]
Hilger, Susanne: "Amerikanisierung" deutscher Unternehmen: Siemens und Daimler-Benz (1945/ 49&#8211;1975), Stuttgart 2004 (Vierteljahrschrift f&#252;r Sozial- und Wirtschaftsgeschichte, Beiheft 173).
Hinrichs, Peter / Kolboom, Ingo: Taylor, Ford, Fayol: Wissenschaftliche Arbeitsorganisation in Frankreich zwischen Belle Epoque und Weltwirtschaftskrise, in: Hans Joachim Neyer (ed.): Absolut modern sein: Zwischen Fahrrad und Flie&#223;band &#8211; Culture technique in Frankreich 1889&#8211;1937, Berlin 1986, pp. 76&#8211;94.
Hughes, Thomas P.: Die Erfindung Amerikas: Der technologische Aufstieg der USA seit 1870, M&#252;nchen 1991.
Inozemtsev, Vladislav: Westernization as Globalization and "Globalization" as Americanization, in: Voprosy Filosofii 4 (2004), pp. 58&#8211;69. URL:&#160;<a href="https://dlib.eastview.com/browse/doc/6408455" rel="noopener" target="_blank">https://dlib.eastview.com/browse/doc/6408455</a> [2021-08-12]
Jaun, Rudolf: Management und Arbeiterschaft: Verwissenschaftlichung, Amerikanisierung und Rationalisierung der Arbeitsverh&#228;ltnisse in der Schweiz 1873&#8211;1959, Z&#252;rich 1986. URL: <a href="https://hdl.handle.net/2027/mdp.39015012422211" rel="noopener" target="_blank">https://hdl.handle.net/2027/mdp.39015012422211</a> [2021-05-10]
Kiesewetter, Herbert: Amerikanische Unternehmen in der Bundesrepublik Deutschland 1950&#8211;1974, in: Hartmut Kaelble (ed.): Der Boom 1948&#8211;1973: Gesellschaftliche und wirtschaftliche Folgen in der Bundesrepublik Deutschland und in Europa, Opladen 1992, pp. 63&#8211;81. URL:&#160;<a href="https://doi.org/10.1007/978-3-322-90631-1" rel="noopener" target="_blank">https://doi.org/10.1007/978-3-322-90631-1_3</a> [2021-05-10]
Kiesewetter, Herbert: Beasts or Beagles? Amerikanische Unternehmen in Deutschland, in: Hans Pohl (ed.): Der Einflu&#223; ausl&#228;ndischer Unternehmen auf die deutsche Wirtschaft vom Sp&#228;tmittelalter bis zur Gegenwart, Stuttgart 1992, pp. 165&#8211;196.
Kipping, Matthias et al. (eds.): The Americanisation of European Business, 1948&#8211;1960: The Marshall Plan and the Transfer of US Management Models, London 1998. URL: <a href="https://doi.org/10.4324/9780203448977" id="gtm_doi_link" rel="noopener" target="_blank">https://doi.org/10.4324/9780203448977</a> [2021-05-10]
Klautke, Egbert: Unbegrenzte M&#246;glichkeiten: "Amerikanisierung" in Deutschland und Frankreich (1900&#8211;1933), Wiesbaden 2003.
Kleinschmidt, Christian: Der produktive Blick: Wahrnehmung amerikanischer und japanischer Produktions- und Managementmethoden durch deutsche Unternehmer 1950&#8211;1985, Berlin 2002. URL: <a class="linkWithoutStyle text-muted" href="https://doi.org/10.1515/9783050079899" rel="noopener" target="_blank">https://doi.org/10.1515/9783050079899</a> [2021-05-10]
Kroes, Rob: If You've Seen One, You've Seen the Mall: Europeans and American Mass Culture, Urbana, IL et al. 1996.
Kudo, Akira et al. (eds.): German and Japanese Industry during the Boom Years, Aldershot 2004. URL:&#160;<a href="https://doi.org/10.4324/9780203644423" rel="noopener" target="_blank">https://doi.org/10.4324/9780203644423</a> [2021-08-12]
Kugler, Anita: Von der Werkstatt zum Flie&#223;band: Etappen der fr&#252;hen Automobilproduktion in Deutschland, in: Geschichte und Gesellschaft 13 (1987), pp. 304&#8211;339. URL: <a href="https://www.jstor.org/stable/40185466" rel="noopener" target="_blank">https://www.jstor.org/stable/40185466</a> / URL: <a href="http://www.digizeitschriften.de/dms/resolveppn/?PID=PPN483856525_0013%7Clog53" rel="noopener" target="_blank">http://www.digizeitschriften.de/dms/resolveppn/?PID=PPN483856525_0013%7Clog53</a> [2021-05-10]
Kuisel, Robert F.: Seducing the French: The Dilemma of Americanization, Los Angeles, CA 1993. URL: <a href="http://ark.cdlib.org/ark:/13030/ft4w10060w/" rel="noopener" target="_blank">http://ark.cdlib.org/ark:/13030/ft4w10060w/</a> [2021-05-10]
Locke, Robert R. / Sch&#246;ne, Katja E.: The Entrepreneurial Shift: Americanization in European High Technology Management Education, Cambridge, MA 2004. URL: <a class="doi" href="https://doi.org/10.1017/CBO9780511520730">https://doi.org/10.1017/CBO9780511520730</a> [2021-05-10]
L&#252;dtke, Alf et al. (eds.): Amerikanisierung: Traum und Alptraum im Deutschland des 20. Jahrhunderts, Stuttgart 1996 (Transatlantik-Studien 6).
Maase, Kaspar: Bravo Amerika: Erkundungen zur Jugendkultur der Bundesrepublik in den f&#252;nfziger Jahren, Hamburg 1992. URL: <a href="https://hdl.handle.net/2027/uc1.b3774336" rel="noopener" target="_blank">https://hdl.handle.net/2027/uc1.b3774336</a> [2021-05-10]
Marling, Wiliam: How American is Globalization? Baltimore, MD 2006. URL: <a href="https://doi.org/10.1353/book.3268" rel="noopener" target="_blank">https://doi.org/10.1353/book.3268</a> [2021-05-10]
Mauch, Christoph / Patel, Kiran: Wettlauf um die Moderne: Konkurrenz und Konvergenz, in: Christoph Mauch / Kiran Patel (ed.): Wettlauf um die Moderne: Die USA und Deutschland 1890 bis heute, Munich 2008, pp. 9&#8211;26.
Mayr, Otto et al. (eds.): Yankee Enterprise: The Rise of the American System of Manufacture, Washington, DC 1981. URL: <a href="https://hdl.handle.net/2027/uc1.b4350915" rel="noopener" target="_blank">https://hdl.handle.net/2027/uc1.b4350915</a> [2021-05-10]
McCreary, Edward A.: Die Dollar-Invasion: Amerikanische Firmen und Manager in Europa, M&#252;nchen 1965.
McGlade, Jacqueline: Americanization: Ideology or Process: The Case of the United States Technical Assistance and Productivity Program, in: Jonathan Zeitlin et al. (eds.): Americanization and Its Limits: Reworking US Technology and Management in Postwar Europe and Japan, New York, NY 2000, pp. 53&#8211;75. URL: <a href="http://doi.org/10.1093/acprof:oso/9780199269044.003.0002" rel="noopener" target="_blank">http://doi.org/10.1093/acprof:oso/9780199269044.003.0002</a> [2021-05-10]
McGlade, Jacqueline: The Illusion of Consensus: American Business, Cold War Aid and the Reconstruction of Western Europe 1948&#8211;1958, Washington, DC 1995.
Meyer, Gustav W.: Die Amerikanisierung Europas: Kritische Beobachtungen und Betrachtungen, Bodenbach an der Elbe 1920.
Nolan, Mary: Visions of Modernity: American Business and the Modernization of Germany, New York, NY et al. 1994. URL: <a href="https://hdl.handle.net/2027/heb.00291" rel="noopener" target="_blank">https://hdl.handle.net/2027/heb.00291</a> [2021-05-10]
Pasquier, Helene: Uhren, Kompasse und elektrische Z&#228;hler. Longines, 1910-1925, in: Roman Rossfeld / Tobias Straumann (eds.): Der vergessene Wirtschaftskrieg: Schweizer Unternehmen im Ersten Weltkrieg, Z&#252;rich 2008, pp. 151&#8211;170.
Pells, Richard: Not like Us: How Europeans Have Loved, Hated, and Transformed American Culture since World War II, New York, NY 1997. URL:&#160;<a href="https://archive.org/details/notlikeushoweuro00pell" rel="noopener" target="_blank">https://archive.org/details/notlikeushoweuro00pell</a> / URL: <a href="https://hdl.handle.net/2027/mdp.49015002635820" rel="noopener" target="_blank">https://hdl.handle.net/2027/mdp.49015002635820</a> [2021-05-10]
Radkau, Joachim: Amerikanisierung als deutsches Nervenproblem, in: Regina Bittner (ed.): Urbane Paradiese: Zur Kulturgeschichte modernen Vergn&#252;gens, Frankfurt am Main et al. 2001, pp. 63&#8211;79.
Reckendrees, Alfred: Das "Stahltrust"-Projekt: Die Gr&#252;ndung der Vereinigten Stahlwerke A.G. und ihre Unternehmensentwicklung 1926&#8211;1933/34, Munich 2000.
Ritzer, George: The McDonaldization of Society, Thousand Oaks, CA, et al., 3rd ed. 2000.
Rosenberg, Emily: Financial Missionaries to the World, the Politics and Culture of Dollar Diplomacy, 1900&#8211;1930, Cambridge, MA 1999. URL: <a class="book-info__doi-link" href="https://doi.org/10.1215/9780822385233" rel="noopener" target="_blank">https://doi.org/10.1215/9780822385233</a> [2021-05-10]
Rosenberg, Emily: Spreading the American Dream: American Economic and Cultural Expansion, 1890&#8211;1945, Cambridge, MA 1982. URL: <a href="https://archive.org/details/spreadingamerica00rose" rel="noopener" target="_blank">https://archive.org/details/spreadingamerica00rose</a> [2021-05-10]
Rydell, Robert W. / Kroes, Rob: Buffalo Bill in Bologna: The Americanization of the World 1869&#8211;1922, Chicago, IL 2005. URL:&#160;<a href="https://archive.org/details/buffalobillinbol00ryde" rel="noopener" target="_blank">https://archive.org/details/buffalobillinbol00ryde</a> [2021-08-12]
Scharrer, Hans-Eckart / M&#252;ller-Neuhof, Kerstin: Von der staatlichen Wiederaufbauhilfe zur privaten Kapitalverflechtung: Direkt- und Portfolioinvestitionen, in: Detlev Junker (ed.): Die USA und Deutschland im Zeitalter des Kalten Krieges: Ein Handbuch, Stuttgart et al. 2001, vol. I: 1945&#8211;1968, pp. 524&#8211;534. URL: <a href="https://hdl.handle.net/2027/uva.x004569111" rel="noopener" target="_blank">https://hdl.handle.net/2027/uva.x004569111</a> [2021-05-10]
Scherrer, Christoph: "Freihandel als hegemoniales Projekt? Zur Geschichte der Au&#223;enwirtschaftspolitik in den USA", in: Widerspruch 19 (1999), pp. 5&#8211;17. URL:&#160;<a href="https://www.e-periodica.ch/digbib/view?pid=wis-001%3A1999%3A19%3A%3A230" rel="noopener" target="_blank">https://www.e-periodica.ch/digbib/view?pid=wis-001%3A1999%3A19%3A%3A230</a> [2021-08-12]
Scherrer, Christoph / Kunze, Caren: Globalisierung, G&#246;ttingen 2011. URL: <a href="https://elibrary.utb.de/doi/book/10.36198/9783838534008" rel="noopener" target="_blank">https://elibrary.utb.de/doi/book/10.36198/9783838534008</a> [2021-05-10]
Schr&#246;der, Hans-J&#252;rgen (ed.): Marshallplan und westdeutscher Wiederaufstieg: Positionen, Kontroversen, Stuttgart 1990.
Schr&#246;ter, Harm: Americanization of the European Economy: A Compact Survey of American Economic Influence in Europe since the 1880s, Dordrecht 2005. URL: <a href="https://doi.org/10.1007/1-4020-2934-9" rel="noopener" target="_blank">https://doi.org/10.1007/1-4020-2934-9</a> [2021-05-10]
Schr&#246;ter, Harm: Perspektiven der Forschung: Amerikanisierung und Sowjetisierung als Interpretationsmuster der Integration in beiden Teilen Deutschlands, in: Eckart Schremmer (ed.): Wirtschaftliche und soziale Integration in historischer Sicht, Stuttgart 1996, pp. 259&#8211;289 (Vierteljahrsschrift f&#252;r Sozial- und Wirtschaftsgeschichte, Beiheft 128).
Schr&#246;ter, Harm: Winners and Losers: Eine kurze Geschichte der Amerikanisierung, Munich 2008.
Sch&#252;ler, Andreas: Erfindergeist und Technikkritik: Der Beitrag Amerikas zur Modernisierung und die Technikdebatte seit 1900, Stuttgart 1990.
Segreto, Luciano: Americanizzare o modernizzare l'economia? Progetti americani e resposte italiane negli anni Cinquanta e Sessanta, in: Passato e Presente 14, 37 (1996), pp. 55&#8211;86.
Sprenger, Walter: Der Bedarf an langlebigen Konsumg&#252;tern: Eine Marktstudie unter besonderer Ber&#252;cksichtigung amerikanischer Verh&#228;ltnisse, Nuremberg 1963.
Standke, Klaus-Heinrich: Amerikanische Investitionspolitik in der EWG, Berlin et al. 1965.
Strasser, Susan: Satisfaction Guaranteed: The Making of the American Mass Market, Scranton, PA 1989. URL: <a href="https://hdl.handle.net/2027/uc1.32106014457649" rel="noopener" target="_blank">https://hdl.handle.net/2027/uc1.32106014457649</a> [2021-05-10]
Sudrow, Anne: Der Schuh im Nationalsozialismus: Eine Produktgeschichte in Deutschland im Vergleich mit Gro&#223;britannien und den USA (1925&#8211;1950), Munich 2009.
Tedlow, Richard: New and Improved: The Story of Mass Marketing in America, Boston, MA 1997. URL: <a href="https://hdl.handle.net/2027/mdp.39076002544141" rel="noopener" target="_blank">https://hdl.handle.net/2027/mdp.39076002544141</a> [2021-05-10]
Tiratsoo, Nick / Tomlinson, Jim: Exporting the Gospel of Productivity: United States Technical Assistance and British Industry, 1945&#8211;1960, in: Business History Review 71 (1997), pp. 41&#8211;81. URL: <a class="app-link app-link__text app-link--accent" href="https://doi.org/10.2307/3116329" rel="noopener" target="_blank">https://doi.org/10.2307/3116329</a> / URL: <a href="https://www.jstor.org/stable/3116329" rel="noopener" target="_blank">https://www.jstor.org/stable/3116329</a> [2021-05-10]
Trommler, Frank: Aufstieg und Fall des Amerikanismus in Deutschland, in: Frank Trommler (ed.): Amerika und die Deutschen: Bestandsaufnahme einer dreihundertj&#228;hrigen Geschichte, Opladen 1986, pp. 677&#8211;686. URL:&#160;<a href="https://hdl.handle.net/2027/uva.x001218757" rel="noopener" target="_blank">https://hdl.handle.net/2027/uva.x001218757</a> [2021-05-10]
Verenkotte, Clemens: Das br&#252;chige B&#252;ndnis: Amerikanische Anleihen und deutsche Industrie 1924&#8211;1934, Freiburg 1991.
Wagnleitner, Reinhold: Coca-Colonization and the Cold War: The Cultural Mission of the United States in Austria after the Second World War, Chapel Hill, NC 1994. URL:<a href="https://hdl.handle.net/2027/mdp.39015017437669" rel="noopener" target="_blank" title=" https://hdl.handle.net/2027/mdp.39015017437669"> https://hdl.handle.net/2027/mdp.39015017437669</a> [2021-05-10]
Walker Laird, Pamela: Advertising Progress: American Business and the Rise of Consumer Marketing, Baltimore, MD 1998. URL: <a href="https://doi.org/10.1353/book.72714" rel="noopener" target="_blank">https://doi.org/10.1353/book.72714</a> [2021-05-10]
Wellh&#246;ner, Volker: "Wirtschaftswunder" &#8211; Weltmarkt &#8211; westdeutscher Fordismus: Der Fall Volkswagen, M&#252;nster 1996 (Theorie und Geschichte der b&#252;rgerlichen Gesellschaft 12).
Wilkins, Mira: The Maturing of Multinational Enterprise: American Business Abroad from 1914 to 1970, Cambridge, MA 1974. URL: <a href="https://doi.org/10.4159/harvard.9780674863019" rel="noopener" target="_blank">https://doi.org/10.4159/harvard.9780674863019</a> [2021-05-10]
Wittke, Volker: Wie entstand industrielle Massenproduktion? Die diskontinuierliche Entwicklung der deutschen Elektroindustrie von den Anf&#228;ngen der "gro&#223;en Industrie" bis zur Entfaltung des Fordismus (1800&#8211;1975), Berlin 1996.
Zeitlin, Jonathan: Introduction: Americanization and its Limits: Reworking US Technology and Management in Post-War Europe and Japan, in: Jonathan Zeitlin et al. (eds.): Americanization and its Limits: Reworking US Technology and Management in Post-War Europe and Japan, New York, NY 2000, p. 1&#8211;50. URL: <a href="http://doi.org/10.1093/acprof:oso/9780199269044.001.0001" rel="noopener" target="_blank">http://doi.org/10.1093/acprof:oso/9780199269044.001.0001</a> [2021-05-10]
Zunz, Olivier: Why the American Century?, Chicago, IL et al. 1998. URL: <a href="https://archive.org/details/whyamericancentu00zunz" rel="noopener" target="_blank">https://archive.org/details/whyamericancentu00zunz</a> [2021-05-10]
<h3>Notes</h3>
<ol id="InsertNote_NoteList" type="1">
<li id="InsertNoteID_0"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_0_marker1">^</a> See the recent critique in Mauch, Wettlauf 2008, p. 10, for this view.</li>
<li id="InsertNoteID_2"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_2_marker3">^</a> C.f. for example Kleinschmidt, Blick 2002; Hilger, "Amerikanisierung" 2004.</li>
<li id="InsertNoteID_4"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_4_marker5">^</a> "Our European life is becoming ever more American" (transl. by C.G.), Meyer, Amerikanisierung 1920, p. 3.</li>
<li id="InsertNoteID_6"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_6_marker7">^</a> Rosenberg, American Dream 1982, p. 151; Rosenberg, Missionaries 2003; Zunz, American Century 1998.</li>
<li id="InsertNoteID_8"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_8_marker9">^</a> Rosenberg, American Dream 1982, pp. 3&#8211;13.</li>
<li id="InsertNoteID_10"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_10_marker11">^</a> For a programmatic statement of this, see Rydell / Kroes, Buffalo Bill 2005.</li>
<li id="InsertNoteID_12"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_12_marker13">^</a> Hannah, American Miracle 1995.</li>
<li id="InsertNoteID_14"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_14_marker15">^</a> Hughes, Erfindung Amerikas 1991; Mayr / Post, Yankee Enterprise 1981; Sch&#252;ler, Erfindergeist 1990, p. 25; Brady, Rationalization Movement 1974. Cf. for France the article by Hinrichs / Kolboom, Taylor, Ford, Fayol 1986.</li>
<li id="InsertNoteID_16"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_16_marker17">^</a> Cf. Gillingham, Background 2002.</li>
<li id="InsertNoteID_18"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_18_marker19">^</a> Schnutenhaus, Absatztechnik 1927; Wittke, Massenproduktion 1996, p. 87f., 92. See also Sprenger, Bedarf 1963.</li>
<li id="InsertNoteID_20"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_20_marker21">^</a> "[...] as it is here [&#8230;] to the distribution of printed materials and advertising in the form of newspaper advertisements" (transl. by C.G.), Meyer, Amerikanisierung 1920, p. 23f. See also Tedlow, New and Improved 1997; Walker Laird, Advertising Progress 1998; Strasser, Satisfaction guaranteed 1989; De Grazia, Changing Comsumption Regimes 1998.</li>
<li id="InsertNoteID_22"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_22_marker23">^</a> De Grazia, Irresistible Empire 2005.</li>
<li id="InsertNoteID_24"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_24_marker25">^</a> Schr&#246;ter, Americanization 2005, p. 10; Gassert, Amerikanisierung 2000; Gassert, Amerikanismus 1999.</li>
<li id="InsertNoteID_26"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_26_marker27">^</a> Abelshauser, Kulturkampf 2003, for example, p. 98.</li>
<li id="InsertNoteID_28"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_28_marker29">^</a> Goldberger, Land der unbegrenzten M&#246;glichkeiten 1903.</li>
<li id="InsertNoteID_30"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_30_marker31">^</a> Trommler, Amerikanismus 1986; Pells, Not like Us 1997. For a contemporary perspective, see L&#252;ddecke, Wirtschaftstempo 1925. For an interesting "psychohistorical" perspective, see Radkau, Amerikanisierung 2001, p. 64.</li>
<li id="InsertNoteID_32"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_32_marker33">^</a> Schr&#246;ter, Winners 2008. On the history of anti-Americanism, see Gienow-Hecht, Antiamerikanismus 2008.</li>
<li id="InsertNoteID_34"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_34_marker35">^</a> Nolan, Visions 1994, p. 23. Cf. Rosenberg, American Dream 1982, p. 229.</li>
<li id="InsertNoteID_36"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_36_marker37">^</a> The numbers are from Verenkotte, B&#252;ndnis 1991, p. 262. See also Wilkins, Multinational Enterprise 1974, in particular pp. 60&#8211;91.</li>
<li id="InsertNoteID_38"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_38_marker39">^</a> Southard, Evolution 1931, p. 189. See Rosenberg, American Dream 1982, p. 21: "American trade advantages were based on an extensive transportation network, technological advances, aggressive marketing, and scientific innovation."</li>
<li id="InsertNoteID_40"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_40_marker41">^</a> Jaun, Management 1986, and equally Pasquier, Uhren 2008. For more on this, see also Glasmeier, Manufacturing Time 2000, in particular p. 130ff. Cf. Seyfert, Fahrradindustrie 1912, p. 30f.</li>
<li id="InsertNoteID_42"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_42_marker43">^</a> Vogel, Amerikanische Betriebssysteme 1926. See also K&#246;ttgen, Amerika 1925. On Bata, see the recent Sudrow, Schuh 2009, p. 103ff., 161&#8211;227.</li>
<li id="InsertNoteID_44"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_44_marker45">^</a> "To a large extent, we found the ideas that form the foundation of our company [&#8230;] in America" (transl. by C.G.), Schr&#246;ter, Winners 2008, p. 26f.</li>
<li id="InsertNoteID_46"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_46_marker47">^</a> "could never go as far as the Americans", K&#246;ttgen, Amerika 1925, p. 71. Cf. Klautke, Unbegrenzte M&#246;glichkeiten 2003, p. 78; Guill&#233;n: Models of Management 1994, p. 98. Cf. Dubreuil, Standards 1929 on the reception of Fordism in France.</li>
<li id="InsertNoteID_48"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_48_marker49">^</a> "Every automobile factory that disregards work by hand in the way that the Americans do [&#8230;] thereby [harms] itself the most, for it is precisely through the work by hand [&#8230;] that the company is in a position to provide the moral guarantee for their products" (transl. by C.G.). Quoted in Kugler, Werkstatt 1987, p. 315f. Cf. Dienel, Vorbehalte 1993.</li>
<li id="InsertNoteID_50"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_50_marker51">^</a> See also Foreman-Peck, American Challenge 1982.</li>
<li id="InsertNoteID_52"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_52_marker53">^</a> Meyer, Amerikanisierung, p. 7.</li>
<li id="InsertNoteID_54"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_54_marker55">^</a> Schr&#246;ter, Winners, p. 36; Friedenson, France 1999, p. 213. Cf. also Chandler, Scale and Scope 2004 and, for the Vereinigte Stahlwerke AG, Reckendrees, Stahltrust-Projekt 2000.</li>
<li id="InsertNoteID_56"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_56_marker57">^</a> Benz, Deutschland 1999, p. 44; Henke, Amerikanische Besetzung 1996, p. 556; Schr&#246;der, Marshallplan 1990.</li>
<li id="InsertNoteID_58"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_58_marker59">^</a> Berghahn, Americanisation 1986. Weiterhin Barjot / Lescent-Giles / Ferrier le Vayer, L'Am&#233;ricanisation 2002.</li>
<li id="InsertNoteID_60"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_60_marker61">^</a> As an example, see Doering-Manteuffel, Wie westlich sind die Deutschen? 1999.</li>
<li id="InsertNoteID_62"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_62_marker63">^</a> "[...] variety and complexity of processes of transnational exchange across borders" (transl. by C.G.), Hau&#223;er, Amerikanisierung 2008, p. 105; c.f. Maase, Amerika 1992, p. 9ff.</li>
<li id="InsertNoteID_1"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_1_marker2">^</a> Kudo / Kipping / Schr&#246;ter, German and Japanese Industry 2004; Djelic, American Model 1998; Kipping / Bjarnar, Americanisation 1998.</li>
<li id="InsertNoteID_3"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_3_marker4">^</a> See, for example, Abelshauser, Lange F&#252;nfziger Jahre 1987; De Long / Eichengreen, Marshall Plan 1993, p. 49. On this, cf. Daniel, Dollardiplomatie 1982.</li>
<li id="InsertNoteID_5"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_5_marker6">^</a> Schr&#246;ter, Americanization 2005.</li>
<li id="InsertNoteID_7"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_7_marker8">^</a> Djelic, American Model 1998, p. 228, deals with the resistance to the American cultural transfer after the Second World War, which was essentially directed against American policies with regard to cartels and competition, as well as against the country's industrial policy.</li>
<li id="InsertNoteID_9"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_9_marker10">^</a> Djelic, American Model 1998, pp. 202&#8211;205, deals with the USA's Technical Assistance Program carried out by the American Management Association and the Society for the Advancement of Management. Both associations have been seen as mediators of "American capitalism". See also McGlade, Illusion 1995; McGlade, Americanization 2000.</li>
<li id="InsertNoteID_11"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_11_marker12">^</a> Gourvish / Tiratsoo, Missionaries 1998. Cf. Tiratsoo / Tomlinson, Gospel of Productivity 1997; Barjot, Catching up with America 2002.</li>
<li id="InsertNoteID_13"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_13_marker14">^</a> For a contemporary example, see Vaubel, Unternehmer 1952.</li>
<li id="InsertNoteID_15"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_15_marker16">^</a> Locke / Sch&#246;ne, Entrepreneurial Shift 2004.</li>
<li id="InsertNoteID_17"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_17_marker18">^</a> Kudo / Kipping / Schr&#246;ter, German and Japanese Industry 2004; Hilger, Globalization 2008. Cf. the critical stance in Scherrer, Globalisierung 2011.</li>
<li id="InsertNoteID_19"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_19_marker20">^</a> Quoted in Standke, Investitionspolitik 1965, p. 91.</li>
<li id="InsertNoteID_21"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_21_marker22">^</a> Hartmann, Amerikanische Firmen 1963; Hellmann, Amerika 1966; Kiesewetter, Beasts or Beagles? 1992; Kiesewetter, Amerikanische Unternehmen 1992.</li>
<li id="InsertNoteID_23"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_23_marker24">^</a> Hellmann, Weltunternehmen 1970, p. 12; Standke, Investitionspolitik 1965, p. 48ff; Scharrer /M&#252;ller-Neuhof, Wiederaufbauhilfe 2001, p. 525.</li>
<li id="InsertNoteID_25"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_25_marker26">^</a> Southard, American Industry 1931.</li>
<li id="InsertNoteID_27"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_27_marker28">^</a> "With the exception of the special case of military occupation, there is perhaps no other connection that could allow the particular characteristics of a society to be transferred so quickly and effectively to certain areas of another society" (transl. by C.G.) Hartmann, Amerikanische Firmen 1963, p. 11.</li>
<li id="InsertNoteID_29"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_29_marker30">^</a> Hartmann, p. 185, siehe auch McCreary, Dollar-Invasion 1965.</li>
<li id="InsertNoteID_31"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_31_marker32">^</a> Standke, Investitionspolitik 1965, p. 16; Kiesewetter, Amerikanische Unternehmen 1992, p. 77f.</li>
<li id="InsertNoteID_33"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_33_marker34">^</a> Servan-Schreiber, Amerikanische Herausforderung 1970.</li>
<li id="InsertNoteID_35"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_35_marker36">^</a> L&#252;dtke, Amerikanisierung 1996.</li>
<li id="InsertNoteID_37"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_37_marker38">^</a> "the adoption [&#8230;] of values, forms of behaviour, procedures, norms and institutions, which [&#8230;] were common [&#8230;] in the USA", (transl. by C.G) Schr&#246;ter, Perspektiven 1996, p. 272.</li>
<li id="InsertNoteID_39"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_39_marker40">^</a> For further references to this, see Schr&#246;ter, Perspektiven 1996, p. 261. Similarly, Jonathan Zeitlin thinks "[...] that wholesale imitation of foreign 'best practice' has typically proved less common than piecemeal borrowing and selective adoption to suit the divergent requirements of local economic and institutional circumstances", Zeitlin, Introduction 2000, p. 1f. The same applies to Abramovitz, Catch-up 1994.</li>
<li id="InsertNoteID_41"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_41_marker42">^</a> "[...] did not take place in the form of a simple copy of the American model but as a creative synthesis of American influences and German traditions" (transl. by. C.G.), Wellh&#246;ner, "Wirtschaftswunder" 1996, p. 59.</li>
<li id="InsertNoteID_43"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_43_marker44">^</a> Segreto, Americanizzare o modernizzare l'economia? 1996.</li>
<li id="InsertNoteID_45"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_45_marker46">^</a> For example, see Marling, Globalization 2006.</li>
<li id="InsertNoteID_47"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_47_marker48">^</a> Bracken, American Challenge 1997; c.f. Hilger, Globalization 2008; see also Inozemtsev, Westernization 2004.</li>
<li id="InsertNoteID_49"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_49_marker50">^</a> "The US companies took on the role of pacemakers in the internationalisation of production", (transl. by. C.G.), Wellh&#246;ner, "Wirtschaftswunder" 1996, p. 30.</li>
<li id="InsertNoteID_51"><a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880#InsertNoteID_51_marker52">^</a> Beck, Global Amerika 2003; see also Kuisel, Seducing the French 1997; Ritzer, McDonaldization 2000; cf. equally Kroes, If You've Seen One 1996. Cf. Wagnleitner, Coca-colonization 1994 for Austria.</li>
</ol>
 </div>
	<div id="article_metadata"> 
		<div id="license" class="smalltype">
				
					<a class="de" rel="license" href="https://creativecommons.org/licenses/by-nc-nd/3.0/deed.de"><img alt="Creative Commons Lizenzvertrag" style="border-width:0" src="https://i.creativecommons.org/l/by-nc-nd/3.0/80x15.png"></a>
					<a class="en" rel="license" href="https://creativecommons.org/licenses/by-nc-nd/3.0/deed.en"><img alt="Creative Commons Lizenzvertrag" style="border-width:0" src="https://i.creativecommons.org/l/by-nc-nd/3.0/80x15.png"></a>
				
			 
			Dieser Text ist lizensiert unter
			This text is licensed under: CC by-nc-nd 3.0 Germany - Attribution, Noncommercial, No Derivative Works
		</div>
		<hr>
		
			&#220;bersetzt von:Translated by: Christopher Gilley 
			Fachherausgeber:Editor: Toni Pierenkemper

Redaktion:Copy Editor: Christina M&#252;ller

<div class="document-paths-container">
				Eingeordnet unter:Filed under:
					<div class="document-paths">
					
 <div>
 <ul class="path breadcrumbs">
 <li>
 <a href="https://ego-ploneui.uni-trier.de">Home</a>
 </li> 
 <li>
 &#8594;
 en 
 </li>
 <li>
 &#8594;
 Threads 
 </li>
 <li>
 &#8594;
 <a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes">Models and Stereotypes</a> 
 </li>
 <li>
 &#8594;
 <a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america">Model America</a> 
 </li>
 <li>
 &#8594;
 <a href="https://www.ieg-ego.eu/en/threads/models-and-stereotypes/model-america/susanne-hilger-the-americanisation-of-the-european-economy-after-1880">Americanisation of the Economy</a> 
 </li>
 </ul>
 </div> 
 <div>
 <ul class="path breadcrumbs">
 <li>
 <a href="https://ego-ploneui.uni-trier.de">Home</a>
 </li> 
 <li>
 &#8594;
 en 
 </li>
 <li>
 &#8594;
 Threads 
 </li>
 <li>
 &#8594;
 <a href="https://www.ieg-ego.eu/en/threads/europe-and-the-world">Europe and the World</a> 
 </li>
 <li>
 &#8594;
 <a href="https://www.ieg-ego.eu/en/threads/europe-and-the-world/model-america">Model America</a> 
 </li>
 <li>
 &#8594;
 <a href="https://www.ieg-ego.eu/en/threads/europe-and-the-world/model-america/the-americanisation-of-the-european-economy-after-1880-americanisation-of-the-economy-be-vorankundigung2012">Americanisation of the Economy</a> 
 </li>
 </ul>
 </div>
 </div>
		</div> 
		<hr>
		<div class="relatedItems">
		</div>
			<h3 id="indices">Indices</h3>
		<div id="ddcarea">
			DDC: <a href="/search?DDC=330&amp;portal_type=Site&amp;Title=freigabe" class="ddc"> 330</a> <a class="de" href="http://deweysearchde.pansoft.de/webdeweysearch/executeSearch.html?query=330">[Info <img class="external_link_icon" src="/_theme/img/external_link_icon.png" alt="external link"> ]</a> <a class="en" href="http://deweysearchde.pansoft.de/webdeweysearch/executeSearch.html?query=330">[Info <img class="external_link_icon" src="/_theme/img/external_link_icon.png" alt="external link"> ]</a><a href="/search?DDC=973&amp;portal_type=Site&amp;Title=freigabe" class="ddc"> 973</a> <a class="de" href="http://deweysearchde.pansoft.de/webdeweysearch/executeSearch.html?query=973">[Info <img class="external_link_icon" src="/_theme/img/external_link_icon.png" alt="external link"> ]</a> <a class="en" href="http://deweysearchde.pansoft.de/webdeweysearch/executeSearch.html?query=973">[Info <img class="external_link_icon" src="/_theme/img/external_link_icon.png" alt="external link"> ]</a>
		</div>
		 
		<div class="geo-links-container"></div>
		<div id="map" style="height:450px;"></div>
		<script src="https://openlayers.org/api/2.13.1/OpenLayers.js"></script>
		<script>
			map = new OpenLayers.Map("map");
			var markers = new OpenLayers.Layer.Markers( "Markers" );
			map.addLayer(markers);
			map.addLayer(new OpenLayers.Layer.OSM()); 
			var fromProjection = new OpenLayers.Projection("EPSG:4326"); // Transform from WGS 1984
			var toProjection = new OpenLayers.Projection("EPSG:900913"); // to Spherical Mercator Projection
			var position = new OpenLayers.LonLat(8.247253,49.992863).transform( fromProjection, toProjection);
			map.setCenter(position, 4 );
		</script>
		<hr>
		<h3>ZitierempfehlungCitation</h3>
		
			Hilger, Susanne: The Americanisation of the European Economy after 1880, in:
			Europ&#228;ische Geschichte Online (EGO),
			hg. vom Leibniz-Institut f&#252;r Europ&#228;ische Geschichte (IEG), Mainz 
			European History Online (EGO),
			published by the Leibniz Institute of European History (IEG), Mainz 
			2012-05-14.
			URL: <a id="primaryurl" href="">https://www.ieg-ego.eu/hilgers-2012-en</a>
			URN: <a id="primaryurn" href="">urn:nbn:de:0159-2012051429</a> [JJJJ-MM-TT][YYYY-MM-DD].
		
		Bitte setzen Sie beim Zitieren dieses Beitrages hinter der URL-Angabe in Klammern das Datum Ihres letzten Besuchs dieser Online-Adresse ein. Beim Zitieren einer bestimmten Passage aus dem Beitrag bitte zus&#228;tzlich die Nummer des Textabschnitts angeben, z.B. 2 oder 1-4.
		When quoting this article please add the date of your last retrieval in brackets after the url. When quoting a certain passage from the article please also insert the corresponding number(s), for example 2 or 1-4.
		<div id="ppnarea">
			 
			Titelexport ausExport citation from:
			<a title="incl. export options into standard citation formats" href="http://cbsopac.rz.uni-frankfurt.de/DB=2.1/PPNSET?PPN=300973918">HeBIS-Online-KatalogHeBIS Online Catalogue <img class="external_link_icon" src="/_theme/img/external_link_icon.png" alt="external link"></a> 
			
			
		</div>
		<hr class="double">
		<div class="social-buttons">
			<div class="email-button-container">
				<a href="#" class="email-button social-button">E-MailE-Mail</a>
			</div>
			<div class="recensio-button-container">
				Comment on this entry at recensio.netDiesen Beitrag bei recensio.net kommentieren: 
				<a href="#" class="recensio-button social-button">CommentKommentieren</a>
			</div>
			<div class="gplus-button-container">
			<div class="gplus-2click-dummy"><img src="/_theme/img/dummy_gplus.png" title="Click here to activate +1 button" alt="+1" class="en"><img src="/_theme/img/dummy_gplus.png" title="Hier klicken um den +1 Button zu aktivieren" alt="+1" class="de"></div></div>
			<div class="fb-button-container">
			<div class="fb-2click-dummy"><img src="/_theme/img/dummy_facebook_en.png" title="Click here to activate Facebook button" alt="Facebook" class="en"><img src="/_theme/img/dummy_facebook.png" title="Hier klicken um den Facebook Button zu aktivieren" alt="Facebook" class="de"></div></div>
		</div> 
		<div class="clear">&#160;</div> 
	</div>
</div> 
			<div class="grid_2 hyphenate" id="rightsidebar">
				<div id="mediabar">
					<ul>
					</ul>
				</div>
			</div>
			<div class="clear">&#160;</div>
			<div class="grid_9">
				<div id="breadcrumb0" class="breadCrumb module">
				<div id="breadcrumbs-1">
				</div>
				</div>
			</div>	
		</div> 
		<div class="clear">&#160;</div>
		<div id="footer" class="grid_9">
 <ul id="bottommenu" class="smalltype">
				<li class="first">
					<a href="/en/ego">About EGO</a>
				</li>
				<li>
					<a href="/en/ego/contact">Contact</a>
				</li>
				<li>
					<a href="/en/ego/impressum">Legal Details</a>
				</li>
				<li>
					<a href="/en/ego/privacy">Privacy</a>
				</li>
				<li class="last">ISSN 2192-7405</li>
 <li class="gplus-2click-dummy" data-url="http://www.ieg-ego.eu">
 <img alt="+1" title="Click here to activate +1 button" src="/_theme/img/dummy_gplus.png">
 </li>
 <li class="fb-2click-dummy" data-url="http://www.ieg-ego.eu">
 <img alt="Facebook" title="Click here to activate Facebook button" src="/_theme/img/dummy_facebook_en.png">
 </li>
 </ul>
 http://www.ieg-ego.eu ISSN 2192-7405
 </div> 
		</div>  
		
			<script src="https://www.ieg-ego.eu/_theme/js/plugins.min.js" type="text/javascript"></script>
			
			
			<script src="https://www.ieg-ego.eu/_theme/js/jquery.scrollUp.min.js" type="text/javascript"></script>
		<script type="text/javascript" src="https://apis.google.com/js/plusone.js">
		{ parsetags: 'explicit' }
		</script>
		<script src="https://www.ieg-ego.eu/_theme/js/ego_global.js" type="text/javascript"></script>
		
		<script type="text/javascript">
			var _paq = window._paq = window._paq || [];
			/* tracker methods like "setCustomDimension" should be called before "trackPageView" */
			_paq.push(['trackPageView']);
			_paq.push(['enableLinkTracking']);
			(function() {
			var u="https://tcdhpiwik.uni-trier.de/";
			_paq.push(['setTrackerUrl', u+'matomo.php']);
			_paq.push(['setSiteId', '11']);
			var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0];
			g.type='text/javascript'; g.async=true; g.src=u+'matomo.js'; s.parentNode.insertBefore(g,s);
			})();
		</script>
	 
	</body>
</html>

EGO | People , Places , Pages

Actions